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Christy Wright's Business Boutique

The Business Boutique is a growing community of women who are making money doing what they love. In each episode, business coach and Ramsey Personality Christy Wright takes a deep dive into topics like marketing, selling, social media and profits. Episodes include featured interviews with top experts in each of these areas. Christy delivers motivating and thought-provoking messages while sharing stories of women who have found success that will inspire you on your journey.
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Now displaying: July, 2019
Jul 30, 2019

Tips From an Etsy Expert on How to Make More Money Online


1:17 Tips From an Etsy Expert on How to Make More Money Online with Melissa Kaiserman

25:50 Encouragement on What to Consider When Receiving Feedback


 

Resources

Business Boutique Conference

The Business Boutique Conference is coming back to Nashville Oct. 24–26. If you want to learn how to grow your business and chase your dream, you don’t want to miss this event. To save $10 on any Business Boutique Conference ticket, use the code BBWRIGHT.


If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com.

New podcast episodes are available every other week.


Making money online has never been easier.

You can start a successful business tomorrow with nothing more than an idea and a Facebook page—or, in Melissa Kaiserman’s case, an Etsy store.

Melissa’s story began like so many of yours. She was using Dave Ramsey’s envelope system and wanted a wallet that would help her divide her cash into different categories. When she couldn’t find one she loved, she decided to make one herself.

And then she made the “mistake” of showing it to her friends—because, of course, they all wanted her to make them one!

Her wallets were a hit. This gave her the idea to simplify her design so she could create more wallets in less time and also make a profit by selling them online. She opened a shop on Etsy—A Time for Everything—and hit publish on her first wallet listing.

Y’all, in just under a year, Melissa’s Etsy store was providing full financial support for her family!

Related: How to Make Money on Etsy

I love stories like Melissa’s because women often find it hard to believe that their talents, passions or hobbies can actually be profitable. Melissa’s story is one of many that proves it’s possible. In fact, her success on Etsy led to even more opportunities. Today, not only does she still have her online shop, but she’s also blogging and selling courses to help other people succeed on Etsy.

You can see why, when it comes to the topic of making money online and successfully selling on Etsy, I wanted to talk to Melissa Kaiserman! She and I took a deep dive into all the things. We started by talking through the pros and cons of choosing Etsy as your selling platform.

How to Make Money Online by Selling on Etsy

There are so many good things to say about starting and growing your business on Etsy. Thankfully, Melissa was able to narrow it down to her top three pros:

1. People know about it.

Etsy currently has 41 million active buyers.1 That’s right—a whole lot of people immediately think Etsy when they need a unique, handmade item.

If you’re just getting started selling online, it’s going to be a while before you can get 41 million people to start scrolling through your personal website. I always tell you to hang out where your customers are. And in this case, your customers are hanging out on Etsy!

2. You’ll get organic Google searches.

SEO (search engine optimization) is just a fancy term for the likelihood that your product, page or Etsy store will pop up on Google when someone searches a particular word or phrase. And the good news is, Etsy does a great job of getting products found on Google.

There are also some strategies you can do on your own to increase the chances of your Etsy store showing up on Google search results. I’ll say more on that later.

Related: Ep 41: Digital Marketing Strategies That Work

3. It’s easy to use.

I like to think of Etsy like a “business in a box.” They make it so easy to set up a shop and maintain it. Not only does Etsy walk you through the whole process, but they also provide the tools to create a profile page and online presence. Plus, they handle the hosting, order intake, and even accept payment for you.

These are all things you’d have to figure out on your own if you decided to start selling from a personal website.

I know all of those pros make Etsy sound great, but I want to make sure you’re aware of some of the cons as well.

Things to Consider Before Choosing Etsy:

1. You have limited control.

Because Etsy handles everything for you, there are some limitations to consider. You’ll have to operate within their rules and guidelines, and you’ll be limited with how you can represent your shop online.

2. They charge fees and take a portion of your profits.

Don’t be mistaken—selling on Etsy is not free! Etsy charges you 20 cents to publish each listing in your store. If your product sells, you’ll owe them a 5% transaction fee. And if you use Etsy Payments, they’ll also collect 3% plus a 25-cent payment processing fee on top of everything else.

Related: Pricing Strategies: How to Set Prices

3. There will be a lot of competition.

To say there are a lot of sellers and products for sale on Etsy would be an understatement. I’m talking 2.2 million sellers and more than 60 million items for sale.2

There are a lot more buyers than there are sellers, so keep in mind that Etsy wants to be as helpful as possible to the buyer. This means that even if someone is shopping in your store, Etsy will show the customer related products from someone else’s store (potentially distracting them away from your products). So, you end up competing for your customers even after you’ve gotten them to click on your page.

Related: Ep 57: Standing Out From Your Competition With Your Unique Selling Proposition

The competition may be fierce, but I still wholeheartedly believe that Etsy is a great place to start (and grow!) your business. That’s why Melissa and I came up with five tips you can use to maximize your Etsy shop and attract more customers.

Top Five Tips for Selling on Etsy:

1. Don’t focus on the competition.

I know we just talked about how competitive the marketplace is on Etsy, but if you choose to use this platform, don’t let the competition be your focus.

Melissa made that mistake early on. She spent a lot of time obsessing over other shops on Etsy and looking for people who were copying her products. At the end of the day, even when she did find copycats, knowing wasn’t helpful. All it did was cause her anxiety in her first couple of years in business.

She finally realized she couldn’t control what other people did. All she could control was where her focus was.

2. Do your homework and be prepared.

Things like registering your business with your state and collecting sales tax is not exciting stuff, I know. But when you take care of that stuff on the front end, you’ll have the peace of mind to focus on the important stuff—like making and selling your products.

Don’t wait until tax season to figure this stuff out!

3. Prioritize your photos.

Etsy is a visual marketplace. When there are thousands of options for the same type of product you sell, people are going to click on whatever product looks the best.

You could have the best product in the world, but if the photo is awful, people are just going to scroll right past it. Oh, and by the way, the less people click on your shop, the lower you’ll appear on Etsy’s search results.

Here are a few quick tips to make sure you have top-notch photos:

  • When you’re taking the photos, make sure the background isn’t cluttered. Use a clean, white backdrop with lots of natural light.
  • Make it really clear what the product is. Don’t confuse buyers by cluttering a bunch of other items around your product. Yes, it’s a good idea to style your photos, but make sure your product is the focus of the shot.
  • Give your store a clean and consistent look by photographing all of your products with a similar theme.
  • Make sure you have at least one close-up of your product—that’s the photo you want to be your thumbnail. You can post up to 10 photos for each product, so use the more styled photos to complement the close-up.

4. Write great product descriptions.

Product descriptions are so important for the customer. If you can be really detailed in your descriptions, you’ll receive fewer messages with questions that could have been answered on the product page.

Here are a few quick tips for writing great product descriptions:

  • When choosing a title for each product, use the words potential customers would use. This increases the likelihood that your product will appear during a search. That’s SEO at work! Don’t use the cute, branded name you came up with, because no one is going to search for those words! More simply put, you don’t want to make it hard for the customer to find your stuff.
  • Again, this is exactly why you want to use keywords and keyword phrases that your potential customer would use in a search.
  • Your images can also work as product descriptions. Show your product at scale and describe details in some of your images by including text overtop of them. This is ideal for those customers who tend to skip product descriptions!
  • If you’re unsure about whether you provided enough details in your product description, just ask yourself: If there were no photos at all, would my customer understand what my product is?

Related: 5 Steps to Writing Awesome Etsy Product Descriptions

5. Serve well.

Did you know that 81% of purchases on Etsy are actually repeat purchases? 3 I’m definitely one of those customers!

I remember working with a designer on Etsy to create a custom Christmas card a few years ago. She took such good care of me that the following year, I didn’t bother searching Etsy for another cute design. I just went straight to the same designer I’d worked with before.

The easiest way to get repeat customers is to take really good care of them. Under-promise and over-deliver every time. Not only will they come back to you, but they’ll also tell all their friends about you.

No matter what platform you end up choosing, the important thing is that you just start. I know you’ve got a lot to offer the world, and I’m willing to bet your idea can be profitable. So stop waiting until you’re ready, because “ready” is a myth. Just go for it!

Encouragement: What to Consider When Receiving Feedback

Earlier this year, I trained for the Nashville Rock ‘n’ Roll half marathon. It wasn’t going to be my first time running a race while pregnant. I actually ran that same race when I was five months pregnant with my second son, Conley. I trained, took my time, and was able to finish the race in two and a half hours.

I had a positive experience to base this year’s race on. But while I knew I’d run the race before and assumed I could probably do it again, many people didn’t feel the same way.

On my first day of training for this year’s race, I was gearing up to go out on a seven-mile run. Before I started, I posted a quick update on my Instagram. Y’all, that Instagram Story got so many responses. And I quickly noticed that each response was either an encouragement or a warning.

On the one hand, I got tons of messages that said things like, “Yes! You can do this! So inspiring!”

And on the other hand, I got responses that said the complete opposite. People warned me and told me it wasn’t worth the harm I’d do to my body or my baby. They shared their horror stories of going into preterm labor and encouraged me not to race.

These polar opposite responses made me realize one thing: When you get feedback from people (good, bad or in-between), it’s more about them than it is about you—because the feedback will come through the filter of their experience.

Related: Ep 40: Top Traits of Highly Successful Women

For example, the moms who ran while pregnant and had a healthy experience were telling me if they could do it, so could I, while the moms who had a scary experience warned me to avoid the mistake they’d made. Both types of feedback were a reflection of where these people were coming from.

This is so important to remember in your business as well. When you ask for feedback or when you get feedback from your customers, family, well-meaning friends, or strangers on Facebook, keep in mind that while feedback is valuable and helpful, it’s also being filtered through their unique experience.

You can and should learn from other people’s mistakes and take into account their tips and tricks. But you also have to keep in mind that just because someone else had that experience, it doesn’t mean you will.

So, I encourage you to keep asking for feedback and advice. Just keep in mind that the unique perspectives, experiences and circumstances of the people giving the feedback can impact whether it’s helpful or not.

On today’s #AskChristyWright segment, we talk about how to attract your ideal customer on social media and how to determine if it’s the right time to start paying for advertising.

 

 

Jul 23, 2019

How to Be Successful at Anything by Starting Small


1:21 The Importance of Starting Small

6:06 How to Start Small

21:07 #AskChristyWright


Resources

Business Boutique Conference

The Business Boutique Conference is coming back to Nashville Oct. 24–26. If you want to learn how to grow your business and chase your dream, you don’t want to miss this event. To save $10 on any Business Boutique Conference ticket, use the code BBWRIGHT.


If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com.

New podcast episodes are available every other week.


Give yourself permission to be a beginner.

We have a bad habit of calling successful people an overnight success—as if they just woke up one day on top of the mountain. But, in most cases, that’s just not true. In reality, most successful people started small doing something unimpressive. Here are just a few examples I can think of:

Television pioneer Oprah Winfrey started her career as a news anchor in Nashville, Tennessee—way before it was the cool and popular city it is today.1 Y’all, she was even demoted once from an anchor job she had in Baltimore.2 (I bet that person still regrets that to this day!)

And then there’s self-made millionaire Dave Ramsey. He grew his business from a card table in his living room to a multimillion-dollar company with more than 850 team members—and he’s helped millions get out of debt and change their family tree.

Did you know that world-famous author J.K. Rowling was living on welfare when she wrote the first Harry Potter book?3

And finally, let’s talk about Ellen Latham—a name many may not recognize. But I bet they recognize the name of the business she started: Orangetheory Fitness. The massively successful chain of fitness studios actually started in a spare room of Ellen’s house.4

Do you see what I’m talking about? The early stages of their careers did not look impressive by any means. But, eventually, because they were consistent and refused to let their humble beginnings define them, their careers surpassed even their wildest dreams.

Related: Don't Be Sorry for the Struggle

The Importance of Starting Small

Let’s just go ahead and acknowledge that starting small is not fun. You’re probably not going to update your friends about it any chance you get, or post pictures about your journey on Facebook. But you know what? Starting small is actually one of the most important steps in building your business—or anything for that matter—wisely.

That’s why it’s so important to give yourself permission to be a beginner.

Aside from the fact that it works and is proven, starting small makes your dreams and your goals so much more attainable.

As you begin to think about your big dreams and goals, what usually happens? Fear creeps in, doesn’t it? You start to doubt that any of your dreams are even possible, because they’re just too big and overwhelming. But when you embrace the idea of starting small, your dream doesn’t feel so crazy after all.

How to Start Small

The commitment to start small requires persistence, dedication and a go-getter attitude—qualities I know you’ve got in you!

That’s why I want to give you a few do’s and don’ts that you can use as a guideline as you chase your dreams.

1. Don’t wait until you’re ready.

“Ready” is a myth. Because let’s be real—do we ever feel ready for anything in life?

Related: How to Be More Confident

There’ll always be a new doubt or excuse that will try to convince you it’s just not time yet. But the truth is, the only way you figure anything out for yourself is by doing it—by learning on the job.

Early on in my career, I learned something important: Say yes before you know how. When an opportunity comes your way and you don’t feel ready, qualified or educated enough, it doesn’t matter. Just get out there and get moving—ready or not.

2. Do take baby steps.

When you break down your big idea and big dream into baby steps, you begin to see the impossible become possible.

For example, if you want to train for a marathon, you don’t start by running 15 miles. You start by training for a 5K. If you want to open a boutique, you start with an Etsy store. If you need more sleep, you start by winding down and turning off the screens 10 minutes earlier than you normally would. If you miss seeing your friends, you send one text to one friend and set up one lunch date. Baby steps.

What you’ll find—in business and in life—is that small changes tend to make the biggest impact. It’s the small things you do repeatedly that make up life-change that actually lasts. That’s why I don’t want you to think of your dream in terms of giant leaps you need to take. Instead, think: What’s one baby step I can take this week?

3. Don’t worry about what everyone else is doing.

In our overconnected culture, it’s so tempting to get on social media and compare your journey to someone else’s. But you shouldn’t compare your small steps to someone else’s giant leaps.

I love the quote by Theodore Roosevelt that says, “Comparison is the thief of joy.” I wholeheartedly believe you cannot be present for your dream and for your life if you’re looking and comparing it to everyone else around you. And you can’t make changes or improvements if you’re too busy obsessing over someone else’s progress.

Take the focus off everybody else and instead focus on your life, your business, your dreams and your values. Stay in your lane and run your race. And as you take small steps, be confident in knowing that those are faithful steps God will honor.

Related: Ep 70: How to Be Content in Every Situation

4. Do keep it simple.

When I graduated from college with no money and no job, I remember trying to convince myself that I needed to purchase a bunch of new suits for job interviews. It’s ridiculous, isn’t it?

But we do this in business too. We say we need a new laptop, a new studio or new equipment to get started. Let’s be honest—no, you don’t! Often, our desires and efforts to buy new things are not really because the business needs it. We’re just trying to justify and validate our dream.

The truth is: Working on your business is what validates the business, not the stuff you buy. In the words of Arthur Ashe, “Start where you are. Use what you have. Do what you can.”

5. Don’t go into debt.

There is this myth in the business world that somehow business debt is different from personal debt. As if the debt belongs to the business and not to you.

But they’re the same thing. Because guess who has to pay that business debt at the end of the day? You do. Business debt is no different than personal debt. In both scenarios, you’re giving up power, ownership and control—three things you really should maintain. The worst part is, when you take on debt to do anything, every decision you make will become dependent upon the debt you owe.

It’s all debt, and it’s all a bad idea. Save up for the things you want and be scrappy in the meantime.

Related: Ep 24: Money Pitfalls to Avoid in Your Business

6. Do make a plan and set goals.

You don’t just need the dream. You need a plan for how you’ll get from where you are today to where you want to be. And once you have that plan, it’s critical to set goals that will get you there.

For example, if you want to become a teacher, your plan might be to get a teaching certificate within two years. That’s a great plan. Then, you might set goals like: take the PRAXIS exam before August, or enroll in courses that start this fall.

Related: Ep 13: How to Write and Reach Your Goals

When you make a plan for where you want to be, and then set goals for how you’re going to get there, you’re much more likely to make that dream a reality. Because I promise, you will not get to where you want to be by accident.

Get Started Today!

There is no such thing as an overnight success. You’ve got to put in the hours and the work required to accomplish your big dreams. And it’s totally possible when you start small, use what you have, and grow slow. Remember, the impressive things in life often start as unimpressive things.

Someone who has done this really well is my friend Melissa Kaiserman. She’s the owner of A Time for Everything and Makery Space. Melissa is going to be my guest on the show next week, and she’ll share all of her secrets on starting small and working on Etsy. So, make sure you tune in to that bonus episode!

#AskChristyWright

On today’s #AskChristyWright segment, we talk about how to attract your ideal customer on social media and how to determine if it’s the right time to start paying for advertising.

 

Jul 9, 2019

How to Attract More Customers to Your Business


1:21 Four Ways to Find More Customers

17:29 Attracting New Customers to Your Business with Reina Pomeroy

33:23 Encouragement That That Will Transform Every Relationship


Resources

Business Boutique Conference

The Business Boutique Conference is coming back to Nashville Oct. 24–26. If you want to learn how to grow your business and chase your dream, you don’t want to miss this event. To save $10 on any Business Boutique Conference ticket, use the code BBWRIGHT.


If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com.

New podcast episodes are available every other week.


“Christy, how do I get more customers?”

The most common question I’m ever asked—more than questions about social media, goal setting or time management—is how to get more customers. I get this question almost every single day.

But before we go any further, I need to bust a myth you might be believing that is keeping you from getting more customers.

For as long as I can remember, I’ve heard people say: “If you build it, they will come.”

How many times have you heard that line? How many times have you believed that simply creating a website meant people would visit? Or opening a store meant people would stop in?

Related: Market Research: How to Know What Your Customers Want

I hate to tell you this, but it’s just not true. No matter what you build, customers don’t show up out of the blue.

Why not? Because . . .

  • They’re busy.
  • They’re distracted.
  • They’re tired.
  • They have hundreds of other messages vying for their attention.

We have to stop building these big, awesome, impressive things and wondering why customers aren’t showing up. We have to do something different. Instead of sitting back and waiting for customers to come to you, it’s time for you to go after your customers.

You have to figure out where your ideal customers hang out and build relationships with them. And only then, when you’ve added value to their lives, can you invite them to become a customer.

So, how do you actually do that? I’ve got four different tips to get you started!

Four Ways to Find More Customers  

1. Get scrappy.

Some of you are sitting around waiting for some sophisticated formula or fool-proof plan to attract more customers. I hate to break it to you, but business doesn’t work that way. Business is a science and an art, which means that while there are certainly best practices to keep in mind, there’s no perfect path to success.

Most business owners become successful not because they’re sophisticated, but because they’re really stinkin’ scrappy. They’re willing to get their hands dirty and try a bunch of different things to get the word out.

They’re willing to show up at other businesses with donuts, coffee, samples and a business card. They’re not afraid to pick up the phone and do some cold calling. The bottom line is, you have to be willing to do the hard work of building relationships—and that takes a whole lot of scrappiness.

2. Get referrals.

When you need your hair colored or your house cleaned, who do you want to hire? Someone you trust, right? And how do you find someone you trust? You ask your friends!

Y’all, this is so important! Referrals are just another way of describing word-of-mouth marketing—the most effective form of marketing. The best part is, it’s free!

So, if you’re not actively incentivizing your current clients to refer their friends and asking them for testimonials, you’re missing out on an amazing opportunity to find new customers.

3. Improve your marketing.

I want you to take a good look at your marketing efforts as a whole. Look at the different ways you’re marketing your business—from your website to your social media posts and the emails you send. Then I want you to ask yourself: 

  • Is the design clean and beautiful?
  • Is the copy clear?
  • Is your call to action direct and obvious?

Try to pinpoint what’s working and what’s not. Get to the root of the problem before you look for a solution. For example, if you’re not getting any sales from your online store, is it because no one is visiting the website or because people are visiting but not buying? Knowing exactly why you’re not getting sales will help you know what you need to change and improve.

Related: Branding the Look and Tone of Your Business

4. Try something new.

If you keep doing the same things you’ve always done, you’ll just keep getting the same results. So, if you want to grow your business by increasing your customer base, you have to be willing to experiment to find out what works best for your target market.

Try something new on social media, on your website, on your Esty store, or even in person as you pitch your product or service to someone. Try a new promotion and see what kind of buzz you get. Or maybe you need to show up at a different place and meet a different group of people. When you try new approaches, you are much more likely to find fresh, innovative ways to attract more of your ideal customers.

Related: Keep Things Fresh by Trying Something New

Finding more customers is not as hard as it sounds. In fact, there are so many different ways to do it. Let’s recap the four you should start with. Get scrappy: Don’t worry about a sophisticated formula—just show up and meet new people. Get referrals: Encourage your current tribe to market for you. Improve your marketing: See where you can make tweaks and adjustments to your marketing strategy. And finally: keep experimenting, trying new things, and doing more of what works. You got this!

Attracting New Customers to Your Business with Reina Pomeroy

Reina Pomeroy is an expert at sales and attracting more customers. She’s the founder of Reina + Co., host of the Fueled with Heart podcast and the creator of the Dreamy Client Magnet program. I love how she encourages business owners to be heart-centered, where their passion for the work and the customer always gets first priority.

On this episode, Reina and I talk about:

  • How to make more sales by serving your customers well
  • How to work on your money mind-set
  • Why you don’t need more followers to get more customers
  • How to network and build relationships the right way

The One Quality That Will Transform Every Relationship

I was on a panel a few years ago at a Ramsey Smart Conference alongside #1 bestselling author Les Parrott. Les is a brilliant clinical psychologist and relationship expert.

We were a part of a Q&A session, and someone in the audience asked Les for his best piece of marriage advice—no small question.

His answer completely changed my life. Turns out, his best piece of marriage advice was simply to have empathy. That’s it: empathy. Put yourself in your spouse’s shoes as often as possible.

This advice has been transformative for me. I have used this nugget of wisdom so many times since that night. It has helped my husband and I dissolve conflict, increase understanding, and improve our connection.

It seems so obvious, but I wonder why we don’t do this more often in life with all of our relationships. We tend to judge ourselves by our intentions (they’re always good, of course!), but we judge others by their actions.

Seeing the world from only our perspective leads to conflict, misunderstanding and broken relationships. If we’re going to have healthy relationships, we have to be willing to see the situation from the other person’s point of view.

And you can do that by empathizing. By putting yourself in the other person’s shoes and giving them the benefit of the doubt. Whether it’s your spouse, best friend, coworker or customer, empathizing will transform every relationship and every interaction you have.

 

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