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Christy Wright's Business Boutique

The Business Boutique is a growing community of women who are making money doing what they love. In each episode, business coach and Ramsey Personality Christy Wright takes a deep dive into topics like marketing, selling, social media and profits. Episodes include featured interviews with top experts in each of these areas. Christy delivers motivating and thought-provoking messages while sharing stories of women who have found success that will inspire you on your journey.
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Now displaying: December, 2018
Dec 26, 2018

It’s exciting to plan for the future, set fun goals, and dream big for your business, but you also need to figure out how you’ll reach those goals. If you don’t know where you are, it’s hard to know how to get to where you want to be. Today, I want to talk about how you can assess and evaluate where your business is right now so you can see the path to where you want to be in 2019. Make sense? Great! Let’s get started.

End of the Year Business Review

Organizing and evaluating the major projects you did in 2018 is a great first step toward planning for 2019. Start by creating four columns and sorting projects into these four categories: right, wrong, missing and confused.

RIGHT
What worked well? What was a huge success or helped you gain momentum? These are things that you want to maximize, amplify, and do more of next year.

WRONG
What didn’t work? Did you have a setback or a challenge? Did some of your results disappoint you? If so, it’s okay! Making mistakes shows you are taking risks and pushing the limits. The important thing is that you learn from your experiences and stop spending time on these things.

MISSING
What opportunities were overlooked? Was there something you should have done, but didn’t? Maybe it was something you didn’t know you should do at the time, but you know now. These are things you are going to add.

CONFUSED
What needs a little more explanation or better processes? Was there something you had to help customers or your team understand multiple times? These are the things you should clarify.

This is a great exercise for your business as a whole, but I’d also recommend you do this for the main areas of your business: sales, marketing, operations, money, team and time management. Evaluating your business’s strengths and weaknesses will help you finish the year strong and start the new year even better that last year.

Related: Ep 61: Learning From Failure: How to Dust Yourself Off and Move Forward

How to Wrap Up the Year and Finish Strong with John Felkins

John Felkins is one of our very own Entreleadership Executive Coaches here at Ramsey Solutions. John is on a mission to help business leaders reach their maximum potential. He guides leaders and small-business owners to cut through white noise and helps them make real progress on their journey to becoming the best, most accomplished version of themselves.

John Felkins started his professional life as a project management engineer and realized his passion was actually coaching and consulting. After creating a consulting firm, he went to an Entreleadership event, fell in love with the principles, then quickly joined the Entreleadership team to help launch the highly successful Entreleadership coaching program.

In this episode, John Felkins and I discuss how to work in your sweet spot and how to wrap up the year and finish strong. We talk about:

  1. Why it’s important to use your gifts with your work and not force yourself to do a job that doesn’t come naturally
  2. The main things you need to identify and assess in your business before the year ends
  3. Practical questions to ask yourself to end the year strong
  4. The metrics to know now in order to improve your business next year
  5. Knowing your business vitals and why that’s important for your profit and loss
  6. Identifying the actual cost of doing business, so you can make adjustments to improve in the future
  7. Why putting your phone down will help you avoid distractions and serve your customers better

Related: How to Stay Focused and Eliminate Distractions in Your Business

Get a Running Start on Your Year

We all know the holidays are a crazy busy time of year. Before you know it, it’s January, and you aren’t sure how to start tackling all those New Year’s goals you set for your business. You still have a few days to get your plans in place, so figure out where you want to be and break down what you need to do to reach that goal. Don’t wait—get started now!

#AskChristyWright

One of my favorite parts of this podcast is hearing directly from you. Give me a call on my toll-free line at 844.944.1074. You might hear your question on a future episode!

Staying Focused on Your Business When Life Happens and Guilt Creeps In

Life happens. There’s no avoiding it. Medical bills come unexpectedly, your schedule fills up, and tasks become overwhelming. We’ve all felt the pain of balancing our passion for our business with our daily responsibilities. Even though we know it’s crazy, sometimes guilt creeps in.

What is the pain point here? Is it that you have some debt to pay off and you feel guilty about quitting your full-time job to start your business? If you can make enough money to take care of your family, be available for them, and do work that allows you to use your gifts, that’s winning. Guilt be gone.

Related: The Truth About Work-Life Balance

Making Plans for Customer Relationship Management

When leads come to us, we need to follow up with them in a timely manner, but doing this manually is exhausting. Finding a platform you trust to automate and manage your leads is crucial for you to grow and scale your business.

Whether it’s email leads signing up for a free resource or a form where people are wanting to give you their information because they need your service, every lead deserves attention and managing those leads is critical. I can’t say it enough. We recommend Infusionsoft because we know them, we use them, and we trust them.

No matter what customer relationship management platform you choose, make sure it is easy to understand and easy to use. You don’t need more headaches; you need help. Make customer relationship management a part of your 2019 planning.


1:23 End of Year Business Review

19:17 How to Wrap Up the Year and Finish Strong with John Felkins

52:51 #AskChristyWright

66:12 Challenge to Choose Your Focus Daily During the Holiday Season


Resources

Get Christy's Year-End Review Worksheet by filling out the form here!

Order the new 2019 Business Boutique Goal Planner with the code BBPLANNER at BusinessBoutique.com/Planner and receive Christy’s Setting Goals video that you can watch right now!

Sponsors

Our friends at Infusionsoft help you manage your customers and your business all in one place. If you’re ready to organize your contacts, automate your emails, generate leads and turn those leads into sales, Infusionsoft can help you! Get started now with a free trial by visiting InfusionsoftNow.com/ChristyFree.

Check out our friends at Volusion. You can set up your online store and start selling your products within minutes. It’s that easy. Sign up for your FREE 14 day trial at Volusion.com/BB.


If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com.

New podcast episodes are available every other week.

Dec 11, 2018

Alright y’all. Let’s face it: Distractions are a fact of life.

You’re going to face them in every area of your life and your business, and the honest truth is that if we don’t face them, they’re going to keep us from getting things done. I want you to reach your goals and achieve everything you want in the coming year.

So let’s talk about how to stay focused and eliminate distractions.

All human beings are wired to be curious. We naturally gravitate toward the new, even if that keeps us from doing the things we need to do.

But not all distractions are created equal.

Three Categories of Distractions

Let’s think of distractions in the form of a stop light.

STOP.
Red Distractions: The distractions that you should ignore. STOP.

Proceed with caution.
Yellow Distractions: The distractions that cause you to slow down and think about.

GO!
Green Distractions: The distractions that demand your attention.

Red Distractions

Squirrels

These types of distractions, like a squirrel zooming in front of you on a walk, divert you from your main task at hand. They might be new ideas, shiny objects, something more fun, or simply something that is going to help you procrastinate.

For me, this is a normal occurrence. They steal my attention away from what I’m really supposed to be doing. I am working on one idea or objective, something new pops up, and I focus on that instead.

It’s easy to get derailed by these types of distractions. But honestly, they are just squirrels. These go in the Red Distractions category because they are the types of distractions that you need to stop letting steal your focus.

Technology

You knew I was going to go here. I can’t talk about distractions without calling out the main culprit and source of distraction for so many of us.

Technology notifications distract us all day long. It’s a text when you’re in the middle of a project or a quick browse on Facebook when you really should be writing marketing copy.

Most types of technology distractions are examples of those that you can and should ignore. Those notifications come in 24/7, and they’re still going to be there when you get done with your task at hand.

How Do You Handle Red Distractions?

Red Distractions are the easiest distractions to avoid. You shut it out, put on blinders, and force yourself to focus. This is a matter of will and discipline.

If you want to get anything done, set yourself up for success. You need to eliminate any possible chance for these distractions to come at you.  Put on noise-canceling headphones, go to a room or coffee shop by yourself, close all the tabs on your computer, hide your phone, and get to work.

Force yourself to focus, and you’ll finally start finishing.

Yellow Distractions

There are no hard and fast rules for ignoring these distractions. Proceed with caution, like you would at a stoplight. Stop and think before you let them steal your focus.

People Around You

You’re going to encounter all kinds of people who have the potential to distract you—customers, team members, vendors, friends or family. When you have people in your life distracting you, you must stop and think before allowing them to steal your focus. Do their needs demand your attention, or can you set up a boundary until you have the space and time to address them?

Related: How to Say No And Stand Your Ground

Kids in Your Home

Yes, kids are people, but we all know they present a different level of distraction than the other people in your life. Nothing can derail your plans like your kids. (Can I get an “Amen!”?)

Let’s be honest. When your kids need you, it’s because they need one of two things: They want to play or they need help.

Again, think about what is most important in that moment. Are you up against a deadline and you need to tell your kid you’ll play with them later? Or are you in a place where you can be present and seize a moment with them?

Related: Look For Distractions

Disappointing Your Children

Let’s go ahead and call something else out too: Your child will be disappointed.

How can I stay focused on my work at home and not disappoint my child? You can’t. I disappoint my boys in some way every day.

They want cake for breakfast, and I say no. Disappointment.
They want to drill their brother in the head with a plastic power drill, and I stop them. Disappointment.
They want to play outside barefoot in 20-degree weather, and I make them wear shoes. Disappointment.

As mothers, we are not strangers to disappointing our kids. This just feels harder because it feels optional. I get it. You’re often choosing between two things you love.

If your work is important to you, it’s okay to focus on that sometimes. In fact, it’s healthy for your kids to see you excited about and focused on something other than them once in a while.

You’re doing a good job with them, and sometimes, it’s okay to get back to work.

Green Distractions

This one is easy. Green means go. These types of distractions are the ones that require you to stop what you’re doing and deal with it. These trump whatever task you’re working on.

These may start as a distraction but become a priority.

These are urgent and important things, like a crisis, emergencies, anything that is the absolute most important thing.

These categories are going to give you some guidelines and direction. They’ll help you determine whether you need to stay focused or pay attention to the distractions.

Staying Focused and Eliminating Distractions with Curt Steinhorst

Curt Steinhorst is the best-selling author of the book, Can I Have Your Attention?: Inspiring Better Work Habits, Focusing Your Team, and Getting Stuff Done in the Constantly Connected Workplace.

Curt Steinhorst is no stranger to being distracted and was even diagnosed with ADD as a child. After spending years studying human behavior, Curt is on a mission to rescue us from our distracted selves. He founded Focuswise, where he coaches and equips organizations to overcome the challenges of being in a constantly connected workplace. His unique insight has helped executives, TV personalities and even well-known professional athletes effectively communicate and create focus while speaking, leading, and facing customers.

In this episode, Curt Steinhorst and I discuss how to stay focused and eliminate distractions in your business. We cover:

  1. The theory behind distractions
  2. How much time we are wasting being distracted
  3. How to identify and react to the distractions in your life
  4. How to deal with different types of distractions, like phone calls, emails, kids, husbands, pets, TV, social media, etc.
  5. Practical ways to decrease distractions in your life right now

Related: Stop Doing Everything Yourself

Choosing Your Focus Daily During the Holiday Season

We are in the thick of the Christmas season. I’ll be honest: It’s my favorite time of year, but it can also be the most stressful time of year.

It’s busy. It’s crazy. It’s fun. It’s all the things.

Instead of getting to December 26 and wondering where your time went, I have a simple challenge to help you focus on what is most important every day this season!

Here’s my challenge: Choose to do one thing every day that would make you really proud.

Sounds simple enough, but let’s talk about what that means.

One day, it might look like getting caught up on emails.
The next, you might get a manicure.
And the next, maybe it’s snuggling with your kids and watching a Christmas movie.

This gives you permission to change your mind and priorities every single day. You can balance productivity and rest. You can get things done in your business and enjoy yourself in the process.

It’s your season, and you don’t want to miss these moments with the ones you love most.

What would make you proudest today?

#AskChristyWright

One of my favorite parts of this podcast is hearing directly from you. Give me a call on my toll-free line at 844.944.1074. You might hear your question on a future episode!


1:26 Identifying the Three Categories of Distractions

20:08 Staying Focused and Eliminating Distractions with Curt Steinhorst

51:12 #AskChristyWright

59:50 Challenge to Choose Your Focus Daily During the Holiday Season


Get Christy's 25 Ways to Protect Your Time by filling out the form here!

Order the new 2019 Business Boutique Goal Planner with the code BBPLANNER at BusinessBoutique.com/Planner and receive Christy’s Setting Goals video that you can watch right now!

Our friends at Infusionsoft help you manage your customers and your business all in one place. If you’re ready to organize your contacts, automate your emails, generate leads and turn those leads into sales, Infusionsoft can help you! Get started now with a free trial by visiting InfusionsoftNow.com/ChristyFree.

Check out our friends at Volusion. You can set up your online store and start selling your products within minutes. It’s that easy. Sign up for your FREE 14 day trial at Volusion.com/BB.

If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com.

New podcast episodes are available every other week.

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