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Christy Wright's Business Boutique

The Business Boutique is a growing community of women who are making money doing what they love. In each episode, business coach and Ramsey Personality Christy Wright takes a deep dive into topics like marketing, selling, social media and profits. Episodes include featured interviews with top experts in each of these areas. Christy delivers motivating and thought-provoking messages while sharing stories of women who have found success that will inspire you on your journey.
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Apr 17, 2018

Dressing For Success

I’m so excited about today’s episode because, y’all, we are talking about clothes!

Okay, I’m not a fashion expert and I’m certainly not a stylist. But I will tell you, I’ve never met a pair of pumps I didn’t like—and I know that the right outfit can instantly change the way I carry myself, how confident I feel, and my overall mood.

It’s simple, really: I feel my best when I look my best. And I think you will, too.

Now I’m the first to admit: I’ve made my share of fashion mistakes. A few years ago, I was at Caesar’s Palace in Las Vegas speaking at a huge conference wearing my most favorite black waxed jeans and a teal blouse. I was in one of my—shall we say—“fluffier” stages. And I may or may not have had to squeeze into those jeans, but I did happen to think I looked pretty cute.

But then the photographs from my client came in. One look and all I could see were jeans that were creasing and pulling—in all the wrong places, I might add. Throw in the reflection of the bright stage lights, and it was glaringly obvious that my jeans were entirely too tight.

I told my leader right then and there, “I can do better. I will do better.” And I haven’t stepped foot on a stage since without first asking myself one question:

“Am I dressed for success today?”

Can the Way I Dress Affect My Business?

You may be wondering what any of this has to do with your business. In a word? Everything.

The way you present yourself (and what you wear is a big part of that) affects your customers’ opinion of you. That opinion and first impression then influences whether they do business with you, which positively or negatively impacts your bottom line. And your bottom line, of course, determines the ultimate success or failure of your business. So dressing for success is about so much more than just clothes!

How Can I Dress for Success?

In this episode, I’ll talk about the three most common mistakes women make when it comes to clothes—and believe me, I’ve been there too. Yep, I’ve made every single one of them. But the good news is these mistakes have easy solutions. I’ll share those with you as well!

By the way, I also have a little formula I follow when it comes to putting together a super cute outfit. And don’t worry. It doesn’t require a closet full of clothes and accessories or a wardrobe loaded with the latest trends. And you definitely don’t need to spend a lot of money to pull it off.

Even better?

It works every time! It’s almost as good as having a personal stylist. I can’t wait to tell you all about it!

I know that, just like me, you’ll feel the best when you look your best. And when you’re at your best, I know one thing for sure: There’s no stopping you.

My Guest This Week Is Toi Sweeney!

Toi is an award-winning stylist, brand image specialist, and successful entrepreneur who is passionate about helping women—everyone from influencers to CEOs—present themselves favorably in business. And the stakes are pretty high.

“You are a brand. Your clothing is your packaging,” says Toi. “That packaging is one of the most visible ways to stand out from the rest.”

After 20 years in the fashion industry, Toi has styled her share of personalities and has made it her mission to do so as authentically and uniquely as possible. After all, she believes what we wear on the outside should be a reflection of who we are on the inside. But there is a right and a wrong way to achieve that.

Did you know that, on average, you have less than nine seconds to convince your customers that you are smart and kind and worthy of their business?

And did you know that the color you wear impacts someone else’s perception of you? Or that the wrong personal image could lead to lost opportunities?

That means every single style choice, from the color of our earrings to the height of the heels of our shoes, is an opportunity to cultivate trust. That may seem like a lot of pressure to place on a pair of jeans and a navy blazer, but Toi insists that if you take the time to look the part—that is, if you dress for success with intention—you will be amazed at what you can (and will) achieve.

In this podcast, Toi and I will talk about:

  • The why behind your clothing choices
  • How to figure out your personal style and dress accordingly
  • The four biggest fashion mistakes and how to avoid them
  • How to make a thrift-store find look like a million bucks
  • When—and how much—to invest in trends

Plus, for the first time ever, I’ll be answering your questions by phone. That’s right! I’ve got a brand new toll-free phone number that you can call and ask me your business questions. Feel free to give me a ring, and you may hear your question on a future episode: 844.944.1074.


1:05 How to Present Yourself

16:59 Interview with Toi Sweeney

42:12 How to Prepare for Your 2018 Taxes

46:51 #ASKCHRISTYWRIGHT

55:35 Homework


Get Christy’s Public Speaking Template by filling out the form here!

Sign up for the Business Idea Bootcamp at BusinessBoutique.com/Bootcamp. Use the code BOOTCAMP to receive the Business Boutique audiobook for free!

To save $5 on any Business Boutique 1-Day ticket, use the code BBWRIGHT.

If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com.

New podcast episodes are available every other week.


Apr 3, 2018

In Episode 12: How to Find Your Business Idea, we talked about taking a look at what you already have to come up with some business ideas. In that episode, I mentioned three things to look at specifically.

Three ways to come up with business ideas:

  • Your skills
  • Your stuff
  • Your strengths

When you look for business ideas in those three areas, you’re making it so much easier on yourself to win!

For example, my first business idea came from my stuff. There was an 11-stall barn already on the property I was renting, so I used that to start a horse-boarding business.

Now, my second business came out of my strengths and skills. That was a side business doing life coaching, and it was long before I ever became a speaker for Dave Ramsey.

But now we’re going to take this a step further. If you want to start a business of any kind and you want it to work, your idea needs to be based on two things:

  1. It needs to solve a problem.
  2. It needs to serve a target market.

In this episode, I’ll walk you through examples of how to determine which of your business ideas meet this criteria.

Related: The One Thing All Businesses Must Have

My Guest This Week Is Ken Coleman!

My good friend Ken is an author, a speaker, and the host of The Ken Coleman Show on Sirius XM and the EntreLeadership Podcast. His passion is helping other people find their passion.

To do that, Ken helps people who feel stuck or confused in their careers by shining a light on their core qualities as a person. From there he brings clarity by weighing their passion against their talents to help them discover what they should be doing with their lives.

But Ken didn’t start out as a successful speaker and Ramsey personality. Ken says, “I left a corporate VP job at age 31 to chase a broadcasting dream that started with two listeners. One was my wife.”

Before getting his own show, he spent years working behind the scenes at Ramsey Solutions and eventually on the stage hosting Dave Ramsey’s live events. Ken has interviewed hundreds of top business leaders all over the country and helps thousands of people every week with their career and business ideas.

In this episode, Ken and I talk about:

  • How to narrow down your top talents—those things you do better than anything else
  • The euphoria that happens on a scientific, physiological level when you’re working in your sweet spot
  • Creating a “purpose sentence” for yourself and your business
  • How to change an entire conversation and shift the room by asking the right questions
  • Why chasing significance will bring more success than chasing wealth or status

Choosing a Winning Business Idea With Madison Dennis!

Our success story this week comes from Madison Hardy Dennis. Madison’s business idea checks all three of our boxes: MHD Beauty is based on her skills, her strengths, and her stuff!

When she started thinking about leaving her full-time administrative position in 2014, she took stock of all the things in her life she was really good at. She discussed the list with her husband, and they thought about which skills and strengths would lend themselves to a freelance business. She kept coming back to makeup.

That first year Madison started her freelance beauty business, she was hired to do makeup for two weddings. But her business has absolutely exploded since then. Last year, her company did makeup for 133 weddings. And y’all, this is just one facet of her business!

She’ll also tell us everything she took into consideration before hiring team members and what gave her the idea to start her own cosmetics line.

Related: Want a Business Like Mine? MHD Beauty

Plus, I’ll answer your business questions!


1:17 How to Come Up with Your Business Idea

9:31 Interview with Ken Coleman

40:28 BB Success Story with Madison Dennis

56:37 #ASKCHRISTYWRIGHT

65:25 Homework


Sign up for the Business Idea Bootcamp at BusinessBoutique.com/Bootcamp. Use the code BOOTCAMP to receive the Business Boutique audiobook for free!

To save $5 on any Business Boutique 1-Day ticket, use the code BBWRIGHT.

If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com.

New podcast episodes are available every other week.


Mar 20, 2018

Did you know that the beginning stages of Paul the Apostle’s ministry were greatly affected by a woman? And not just any woman: Lydia, a successful businesswoman, who many scholars believe to be his first known convert.

Specifically, she sold purple cloth—which, back then, was valuable and expensive. It was a sign of wealth, nobility and royalty. Purple cloth was purchased and worn by members of the royal family and Roman senators. So Lydia’s customers—her demographic and target market, in fact—were upper-class people. And we can assume that Lydia was successful and prosperous because she owned a home with enough rooms to host Paul and three of his friends overnight at the same time!

What I love about Lydia’s story is that it’s a biblical example of how God cares about our life as a whole, not just our spiritual life. The biblical account of her life doesn’t shy away from the fact that she was a successful businesswoman. And why would it? God cares about our business pursuits! He is the One who gave us those gifts to be used in the first place.

If it weren’t for Lydia’s business, would she have had the means and the space to house Paul and his companions overnight? Maybe not.

Later in her story, she once again offers up her home as a place for the early church to meet. Lydia didn’t operate what we would call a “Christian” or faith-based business, but her business and her lifestyle of faith was certainly helping Christians.

Related: What Happens When You Use Your Gifts

One of my favorite Bible passages speaks to not only using your gifts, but also using them as a light for others:

“You are the light of the world. A town built on a hill cannot be hidden. Neither do people light a lamp and put it under a bowl. Instead they put it on its stand, and it gives light to everyone in the house. In the same way, let your light shine before others, that they may see your good deeds and glorify your Father in heaven.” Matthew 5:14–16 (NIV)

How Can Faith Affect Your Business?

As a Christian, when you live a life of faith, you are being true to yourself. But you may have wondered how prominent your faith should be in your business.

There are two ways to approach faith in business:

  1. Your business is identified as being in the Christian sector.
  2. Your business is in the general marketplace but is owned by someone of faith.

Choosing which approach to take in your business is an important decision, because it will affect your:

  • Marketing
  • Unique position
  • Labeling
  • Access to other markets

In this episode, I’ll explain the real differences here and give lots of examples. I want you to decide which path makes the most sense for you. That way, you can reach the most people!

My First Guest This Week Is Alli Worthington!

Alli is an author, speaker, mom of five boys (send prayers), and the executive director of Propel Women. She’s an amazing entrepreneurial coach, helping everyone from small-business owners all the way up to fortune 500 companies!

But being a successful businesswoman wasn’t always part of Alli’s story. She shares her journey of dealing with an unsettling force that so many of us deal with: anxiety. Alli remembers one day in a Target parking lot when she broke down in tears. She called a friend for help, and her friend told her, “You’re so held down by the weight of fear and worry—and you’re trying to make safety your god.”

But Alli thought that was normal. She thought anxiety was just part of modern life.

It wasn’t until the release of her first book—while simultaneously walking with her husband through a serious illness—that she was able to confront her fears head on and break free from anxiety.

Alli’s story is a very real example of how tough, terrifying and downright unpleasant it can be to put one foot in front of the other, trusting God and pursuing what you love in the face of fear. In this podcast, Alli and I talk about:

  • How men and women experience fear differently
  • Practical ways to follow God’s “Fear not” command
  • Working through the unique kind of visceral, vulnerable fear that comes with being a mom

Exploring Faith in Business With Stephanie Meek

Stephanie and her husband, Isaac, own and operate Five Daughters Bakery in Nashville, Tennessee—and y’all, their donuts are like a drug. These are not your typical donuts; they are gourmet, croissant donuts . . . and they’re next-level good.

The bakery is named for Stephanie and Isaac’s five daughters, and that’s not the only element from their personal lives they incorporated into the business. While they don’t run a business that falls into the Christian sector, they are business owners of faith. Their faith influences everything about their approach to business: from the way they treat their employees and customers to what they charge for donuts (and guess what—they’re not “cheap!”).

In this episode, Stephanie and I talk about:

  • Seeking God first in your dream and your business
  • How they got their product into stores and then grew into their own storefront
  • Operating a business under their number one core value: relationships first
  • Leaving a legacy of leadership for your family to see

Plus, I’ll answer a question from one of our live Business Boutique events about operations.

How has your faith impacted your business? I’d love to hear from you in the comments for this episode!


1:15 Balancing Faith in Business

16:19 Interview with Alli Worthington

40:15 Interview with Stephanie Meek

61:57 #ASKCHRISTYWRIGHT

66:20 Homework


Get Christy's Fear or Wisdom Filter by filling out the form here!

To save $5 on any Business Boutique 1-Day ticket, use the code BBWRIGHT.

Sign up for the Business Boutique Academy at BusinessBoutique.com/Academy.

If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com.

New podcast episodes are available every other week.


Mar 6, 2018

There’s this idea out there that building relationships is just easy for some people. And sure, if you have a social personality and are naturally an extrovert, or if you love to talk and connect with people, then yes, maybe building relationships is easier for you. But your personality style doesn’t have to dictate your ability to build relationships! After all, everyone has a little bit of insecurity in them.

As you can probably guess, I’m a huge extrovert. But I still get a little nervous walking into a party or situation where I don’t know anyone. We all know what it’s like to feel like the new kid at school. So for those of us who have a super extroverted personality style, it doesn’t mean that we won’t ever struggle with building relationships.

And building relationships isn’t only vital in your life, but it’s also vital to your business.

Everything you will ever achieve in your life will come through people—so becoming good at building relationships is one of the most important skills you can develop. In fact, if you don’t have key relationships, you won’t get anywhere.

Related: 4 Friends You Need in Business

Why Are Business Relationships so Important?

Even if the only person that works in your business is you, you still don’t have to go it alone. Building strong business relationships will set you up for success in these areas:

  • Getting your products into stores
  • Collaborating with bloggers and influencers
  • Gaining referrals for new customers
  • Connecting your clients with supplemental vendors
  • Overcoming challenges when you get stuck

And who doesn’t need help with at least one of those things? So, in this episode, I’ll give you the five steps to making strong business connections.

My Guest This Week Is Emily Richett!

Emily is a publicist, consultant, and the founder of Richett Media. She is a former TV news reporter. While in that role, she covered over 6,000 inspiring stories about entrepreneurs, businesses and nonprofit organizations.

So, she’s basically an expert on how to share the story of your business and get exposure. Sharing your story is one of the strongest ways you can build business relationships and get PR, and we’re going to learn so much from her!

In this podcast, Emily and I talk about:

  • Why it’s easier than you think to get media coverage, especially as a small-business owner
  • How to think like a reporter and pitch your story as valuable to them, so that they actually want to help you get exposure and access to their audience
  • The best times of year to seek out local media coverage based on your type of business
  • Overcoming Imposter Syndrome when you’re competing with owners of bigger businesses
  • How to build amazing relationships with reporters and influencers so they have you back for repeat collaborations
  • Creative, outside-the-box ways to promote your business

From Building Relationships to Busting Business Loan Myths

I was reading a Forbes article the other day called “Best Small-Business Loans For Women in 2018,” and I was encouraged to see the latest stats on female-owned businesses. Basically, y’all are killing it.

But the article goes on to talk about all the different ways you can get small-business financing. Now, you know I’m all about y’all growing your businesses. What I don’t want you to do is believe that taking out loans is the only way to do that. In fact, taking out a loan isn’t an indicator of success or growth—it’s a risk and a loss of power.

But I am here to tell you that you can chase your dream and achieve success—and do it all debt-free! In fact, I know and have personally seen countless women who’ve done just that. Just listen to my podcast interview with Melissa Hinnant, founder of Grace & Lace, who did $800,000 in sales her first year in business without borrowing a penny. Or read my interview with Amber Jones, who started Minnie’s Travel Boutique after attending a Business Boutique event and grew the business, slow and steady, from a modest $900 to six figures. So in this episode, I’m going on a bit of Christy-rant to address this issue head-on!

Plus, I’ll answer a question from one of our live Business Boutique events.

1:05 How to Build Relationships

16:38 Interview with Emily Richett

39:42 Busting Business Loan Myths

43:14 #ASKCHRISTYWRIGHT

50:49 Homework


Get Christy's Social Media Cheat Sheet by filling out the form here!

To save $5 on any Business Boutique 1-Day ticket, use the code BBWRIGHT.

Sign up for the Business Boutique Academy at BusinessBoutique.com/Academy.

If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com.

New podcast episodes are available every other week.

Feb 20, 2018

Digital Marketing Strategies That Work

"People will take away one thing, and that's if you make your point really clear."

Looking back on my earliest speaking events as part of Dave Ramsey’s speaking group, it makes me cringe to think about how I made one of the most common mistakes that all new speakers make.

I tried to say everything.

I would get onstage for a speaking event, thinking, Well, I’ve just got to tell them all the things. I need to talk about life balance, living from your values, making time for yourself, how to manage your money and get out of debt, and also how to be a good parent and achieve all your life goals and grow your business . . .

How effective do you think that strategy was? Not very, because I was trying to say five million different things! And people can’t process—let alone remember—five million things at once. People will take away one, maybe two things, if you make your point(s) really clear. But it took me several speaking engagements of not connecting with audiences to realize I needed to choose just one main thing I wanted to say.

And the same is true for your digital marketing.

Just like we talked about in episode 31 with Donald Miller, we need to be crystal clear with our audience so they know exactly what our brand is about. We need to let them know the one problem we’ll solve for them—one, not ten. (Or, like in my early stage presentations, not five million.) This same strategy applies to digital marketing—just as it does to any other kind of marketing.

"Okay, hold up!" (You might say.) You might be thinking that digital marketing sounds intimidating and complicated. You might be daunted by the term “digital marketing” if you don’t actually know what it is.

So What Is Digital Marketing?

It’s easier than you think! Digital marketing is simply marketing on a digital platform. Digital marketing includes:

  • Social Media
  • Blogs and articles
  • Email
  • Webinars

Okay, so now that you know what digital marketing is, let’s work on your digital marketing strategy.

In this episode, I’ll give you the four things you need to know in order to build a digital marketing strategy that works. Plus, I’ll break down other digital marketing concepts and make them easy to understand, including campaigns, funnels, lead magnets and building email lists.

My Guest This Week Is Molly Pittman!

Molly is a digital marketing expert and educator, and she has an amazing story about building an incredible career specifically in digital marketing. As we dive deeper into this topic of digital marketing strategies, there’s no one better to have in on the conversation than Molly!

Early in her career, her job as an intern at DigitalMarketer was to create organic social media posts. As marketing and technology advanced so did her skillset, and she learned all about paid ads on Facebook and paid search on Google. She rose up through the ranks at DigitalMarketer to eventually become a VP, and recently branched out to start her own consulting agency.

In this podcast episode, Molly and I talk about:

  • The mistakes she sees business owners make when it comes to digital marketing and how to avoid them
  • How to get new customers into your marketing funnel using lead magnets
  • The attributes your lead magnet should have to be seen as highly valuable and get lots of people to sign up
  • Ways to keep your audience and email list engaged without overwhelming them

Plus, I’ll give you a pep talk on where you’re standing with your goals at the moment and answer your questions from our live Business Boutique events.

1:03 Digital Marketing Strategies That Work

10:44 Interview with Molly Pittman

42:37 Goals Check-In

45:51 #ASKCHRISTYWRIGHT

54:47 Homework


Get Christy's Social Media Cheat Sheet by filling out the form here!

To save $5 on any Business Boutique 1-Day ticket, use the code BBWRIGHT.

Sign up for the Business Boutique Academy at BusinessBoutique.com/Academy.

If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com.

New podcast episodes are available every other week.

Feb 6, 2018

What makes a highly successful woman?

Society often paints a picture of success that looks like this: Either you’re home all the time, dedicating 100% of your time to your family, or you’re at work all the time, completely abandoning your friends, family and the rest of your life.

But as I discussed with Laura Vanderkam in Episode 34: Excuses That Steal Your Time, that’s a myth! The truth is, you can be successful in multiple areas of your life. You can be successful in your career, your relationships, your business and even your health and exercise routines—get this!—all in the same life.    

It’s all about priorities.

When every waking minute is taken up for work, routine responsibilities, or taking care of others, you’ll feel the opposite of successful; you’ll feel stressed out and set back.

For example, when I start to feel overwhelmed, it’s usually because I’m not spending time on the things that I care about the most. So, I’ve made it a habit to take a look at my schedule when that happens. It’s pretty eye-opening to see what gets my time. If I’m honest, there are a lot of unworthy motivations I have that sometimes creep to the top of my priority list, such as:

  • Pleasing people
  • Being the hero
  • Accomplishments
  • Keeping up with Facebook
  • Pursuing perfectionism
  • Approval
  • Feeling needed

Chasing those motivations, no matter how much effort I put into them, always leaves me coming up short. I spin my wheels, and I feel like a failure.

The problem with achieving success in your life (and mine!) isn’t that we aren’t doing enough, and it’s not that we’re doing too much. Often, it’s that we’re doing the wrong things. So, let’s talk about the right things!

And don’t worry, you don’t have to sacrifice—at least, not in the way you think you do.

In this episode, I’ll reveal habits, characteristics and traits that are present in the lives of highly successful women. I’ll dive into the seven things you need to prioritize to achieve success. And the great news it this: If you don’t currently have them, I promise you can learn to practice all of them starting today!

By the way, you know what’s not on the list of traits of successful women?

  • Pleasing people
  • Being the hero
  • Seeking approval

(You get the idea!)

My guest this week is Ali Brown!

Ali is the host of the highly successful Glambition podcast, and her passion is to see women succeed in business! Ali’s story of success began with recognizing what she was good at. She was a mover and a shaker working in an office of—as she puts it—“turtles!”

It didn’t take long for Ali to realize her own potential, get excited about doing things her own way, and quit her day job to pursue her own freelance business full time.

In my conversation with Ali, we’ll talk about:

  • What it means to blaze your own trail, do business differently, and design your business around your life
  • How Ali got started using email newsletters when the Internet was just becoming a thing
  • The benefits of being inspired by other women rather than intimidated by them
  • What success really looks like today
  • Three trends she sees in highly successful women

Success Story: Abbey Ashley's Wildly Successful Courses & Coaching!

Our success story this week is Abbey Ashley, founder of The Virtual Savvy. Abbey says she helps “savvy starters launch and grow their virtual assistant business to 5K months and beyond!”

Abbey took what she knew from being a virtual assistant and turned that knowledge and experience into online courses. While her first course launch was by no means successful—she only had one customer sign up—she didn’t give up there.

The next iteration of her business was in virtual assistant business coaching, and she started The Virtual Savvy in August 2016. Since then, she’s become hyper-focused and (at the time of publication) has made over $300K in sales! I’m so excited that she’s sharing her strategy for success with us.

Plus, I’ll answer some of your business questions from our Business Boutique event in November!

1:12 Top Traits of Highly Successful Women

15:29 Interview with Ali Brown

45:38 BB Success Story with Abbey Ashley

57:12 #ASKCHRISTYWRIGHT

64:31 Homework


Get Christy's 25 Ways to Protect Your Time by filling out the form here!

To save $5 on any Business Boutique 1-Day ticket, use the code BBWRIGHT.

Sign up for the Business Boutique Academy at BusinessBoutique.com/Academy.

If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com.

New podcast episodes are available every other week.


Jan 23, 2018

Which Lies Are Holding You Back?

Many of you are being held back by something you aren't even aware of: You're believing lies about yourselves and about your businesses.

See, when you believe something that isn’t true, you’re living our life based on misinformation. You’re missing out on something that could change your life, that could make you happy or even make you a better person and open up opportunities you couldn’t even imagine.

Recently a woman came up to me at a speaking event and told me she’d been hearing me for about a year on The Dave Ramsey Show. But every time she heard me, she thought, “Well, that’s nice. But it’s not for me. I could never start my own business.”

Eight months later, guess what she’s doing? She’s running her own business!

I love her story because it’s a great example of how we all believe lies we think are true. And if you don’t hear the truth, you’re going to continue to live in those lies and you’ll never be free to win. So in this episode, I’ll talk about five common lies that I see women believing about business.

My Guest is Annie F. Downs!

My guest this week is my dear friend, best-selling author and speaker, Annie F. Downs. Annie is no stranger to anyone who’s attended a Business Boutique event, because she’s our amazing and hilarious host.

But I can’t wait for you to get to know her journey on a more personal level. In this episode, she’ll share:

  • Why she decided to pursue bravery in her day-to-day life
  • How to create a habit of courage
  • What can happen when you stop believing lies in your life and start pursuing acts of bravery

Success Story: Melanie Gaye and Her Nerdy Skirts!

Our success story this week is Melanie Gaye, owner of Pretty Smart Kids. She makes beautiful, custom nerdy skirts for girls! Melanie is actually a former engineer-turned-entrepreneur, and her business idea came about as the solution to a problem she found in the marketplace.

If your little girl is more interested in science and dinosaurs than she is polka dots and dolls, you pretty much have to shop in the little boys’ department. So, she cut back to working part time at her day job to pursue making skirts for those girls as a side-business! You’ll love hearing about the “Why” behind her business, and you’ll be encouraged by what her life looks like since pursuing something she’s truly passionate about.

Plus, I’ll answer some of your burning business questions from our Business Boutique event in November.

1:14 Five Lies You Believe About Business

20:34 Interview with Annie F. Downs

48:45 BB Success Story with Melanie Gaye

61:03 #ASKCHRISTYWRIGHT

70:03 Homework


Get Christy's Goal Setting Tool by filling out the form here!

To save $5 on any Business Boutique 1-Day ticket, use the code BBWRIGHT.

Sign up for the Business Boutique Academy at BusinessBoutique.com/Academy.

If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com.

New podcast episodes are available every other week.


Jan 9, 2018

Let’s talk about goals for your business—but not big, huge, overwhelming goals. Instead, we’ll talk about tiny, baby, daily, micro goals. These are the smaller goals along the way that it takes to get to the finish line. In this episode, I’ll teach you how to break down your big goals into weekly and then daily goals so you can actually achieve them!

My guest this week is speaker, best-selling author, podcast host and my good friend, Chris Hogan. He’ll get real practical with us about how to eliminate excuses and chase down our results so that we can run businesses and lives that we’re proud of. And Chris and I will answer your burning business questions together!

Our success story this week is Naomi Duncan, owner of Naomi Ruth Photography. Naomi has grown her humble hobby into a business that brings her over $40K per year on the side!

1:08 Hitting Big Goals By Winning Small

12:03 Interview with Chris Hogan

41:22 BB Success Story with Naomi Duncan

52:29 #ASKCHRISTYWRIGHT

64:11 Homework


Get Christy's Goal Setting Tool by filling out the form here!

To save $5 on any Business Boutique 1-Day ticket, use the code BBWRIGHT.

Sign up for the Business Boutique Academy at BusinessBoutique.com/Academy.

If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com.

New podcast episodes are available every other week.


Dec 26, 2017

This episode is all about recognizing and celebrating you, and the hard work you’ve put in all year long!

We’ll hear the story of Catherine Cramer's Southern Home Bakery and Kathy Lozano's Parents’ Academy. We'll also hear from the incredible women behind businesses like Howdy Honey, Old St. Augustine Gourmet Foods, and more.

Here's to another year making money doing what you love!

1:20 BB Success Story with Catherine Cramer

17:20 BB Email Success Stories

44:18 BB Success Story with Kathy Lozano

54:10 #ASKCHRISTYWRIGHT


Click here to use Christy's Profit Potential Tool 

To save $5 on any Business Boutique 1-Day ticket, use the code BBWRIGHT.

Sign up for the Business Boutique Academy at BusinessBoutique.com/Academy.

If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com.

New podcast episodes are available every other week.

Dec 12, 2017

Shame is the root of so many things we experience in our lives, whether we realize it or not. It may be holding you back in your business, in your relationships, and from believing in yourself. Shame is a powerful, far-reaching force that will keep you from living the abundant life that God has for you! So in this episode, we’re going to change what we believe about ourselves. We’re going to overcome the mistakes you’ve made in your past, or maybe the wrong that’s been done to you. It’s time to remember who you are, and more importantly, Whose you are.

My guest this week is my friend, author and speaker Lisa Bevere! Lisa co-founded Messenger International, and she’ll tell us how she broke through the limits she thought were on her life to step into the big things God had for her. This is one of my favorite and most powerful interviews ever on the podcast!

Our success story is Kasey Hill, founder of the financial literacy program, Growing Wealth From the Start. Kasey began her business while she was a stay-at-home mom, so she’s a great example of balancing the roles of mom and business owner.

Plus, I’ll answer your business questions from Business Boutique events!

1:08 Shake Off Your Shame

17:59 Interview with Lisa Bevere

44:58 BB Success Story with Kasey Hill

54:50 #ASKCHRISTYWRIGHT

63:28 Homework


Get Christy's step-by-step guide to shake the shame by filling out the form here!

To save $5 on any Business Boutique 1-Day ticket, use the code BBWRIGHT.

Sign up for the Business Boutique Academy at BusinessBoutique.com/Academy.

If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com.

New podcast episodes are available every other week.

Nov 28, 2017

For many of us, the holidays are a time when it's easy to be thankful. But when the celebrations are over and the decorations are packed, a spirit of gratitude becomes harder to maintain. So in this episode, we’re going to dive deep into the benefits of incorporating daily gratitude into your business and life. I’ll share my top twelve reasons I'm thankful for thankfulness!

My guest this week is pastor, speaker and host of the Life, Money, Hope podcast, Chris Brown. As a businessman, father, husband and pastor, he has helped people discover what it means to intentionally pursue their God-given purpose, and he’ll share his tips on how to incorporate gratitude into your daily life!

Our success story is Jane VanOsdol, owner of Botanically Me. Jane is taking the concepts she's learned from Business Boutique and is in the process of relaunching her business.

Plus, I’ll answer your business questions from our Nashville Business Boutique event!

1:06 The 12 Benefits of Gratitude

16:54 Interview with Chris Brown

42:33 BB Success Story with Jane VanOsdol

49:56 #ASKCHRISTYWRIGHT

58:44 Homework


Get Christy's 14 Days of Gratitude Journal by filling out the form here!

To save $5 on any Business Boutique 1-Day ticket, use the code BBWRIGHT.

Sign up for the Business Boutique Academy at BusinessBoutique.com/Academy.

If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com.

New podcast episodes are available every other week.

Nov 14, 2017

Time management and life balance are a struggle for—I’m just guessing—every adult on the planet. Amen? So in this episode, we’re going to go beyond surface-level issues like how to time block your schedule. Instead, we’ll dig deeper and I’ll teach you how to overcome the underlying issue: Making excuses. I’ll share the top five excuses I hear that steal your time, and how to kick them to the curb. When you can overcome these excuses, you make room for actual life change!

My guest this week is author and speaker Laura Vanderkam. She’s done extensive research on exactly how people spend their time, and she’ll share her time management secrets with us!

Plus, I’ll answer your business questions from Business Boutique events!

1:13 Five Excuses That Steal Your Time

21:58 Interview with Laura Vanderkam

54:59 Back to Basics: Your Why

60:14 #ASKCHRISTYWRIGHT

67:35 Homework


Get Christy's 25 Ways to Protect Your Time Guide by filling out the form here!

To save $5 on any Business Boutique 1-Day ticket, use the code BBWRIGHT.

Sign up for the Business Boutique Academy at BusinessBoutique.com/Academy.

If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com.

New podcast episodes are available every other week.

Nov 7, 2017

This episode is just like having coffee with some of Business Boutique’s best friends! Get to know the creator of The Monetized Life, Nicole Walters; host of the Smart Passive Income podcast, Pat Flynn; vice president of DigitalMarketer, Molly Pittman; and speaker and author of 100 Days to Brave, Annie F. Downs.

They’ll answer your most burning questions, and more!

2:36 What does work/life balance look like?

10:59 What tools do you use to keep your schedule, your business and your life on track?

19:30 What do you do when business is slow?

35:13 What are some effective ways to turn work "off" when working from home?

37:10 What are some ways to stay focused?

 

This podcast was recorded during our Business Boutique 2017 VIP Lunch in Nashville, TN.


If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com.

New podcast episodes are available every other week.

Oct 31, 2017

We all know what it feels like in the moments right before we try something new. There’s a nagging, persistent voice of apprehension telling us all the reasons we should just stay in our comfort zone! We'd do anything to know: Is it fear, or is it wisdom speaking to us? So in this episode, I’ll teach you some of the characteristics of fear and wisdom, so that you can become more confident in your decisions.

My guest this week is a good friend of mine, best-selling author and speaker at this year’s Business Boutique event, Patsy Clairmont. Patsy’s experience with fear is very tangible, so she’ll share her personal journey of how she finally disarmed the lies of fear.

Plus, I’ll answer your business questions from Business Boutique events!

1:17  How To Tell the Difference Between Fear and Wisdom

14:44 Interview with Patsy Clairmont

49:29 Business Boutique Nashville Event Info

51:33 #ASKCHRISTYWRIGHT

59:14 Homework

Get Christy's Fear or Wisdom Filter by filling out the form here!

To save $10 on any Business Boutique Nashville ticket, use the code BBWRIGHT.

Sign up for the Business Boutique Academy at BusinessBoutique.com/Academy.

If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com.

New podcast episodes are available every other week.

Oct 17, 2017

Your brand is made up of look, tone and feel. We covered the look and tone in episode 31, so in this episode, we’ll talk about the tone, so that your brand—and, as a result, your business—feels like you. Plus I’ll teach you how to show your customers that you care through your policies, messaging and brand experience.

My guest this week is branding expert, psychologist and author Joseph Michelli. Joseph has written several books, including The Starbucks Experience, and has helped companies like Zappos, Mercedes Benz and Starbucks develop their brands. He’ll give you practical ways to give your customers an above-and-beyond experience and reveal two big mistakes to avoid when presenting your brand.

And I’ll give you simple, quick tips to make the most of the upcoming holiday season!

Plus, I’ll answer your business questions from Business Boutique events.

1:02  The Feel and Experience of Your Branding

21:00 Interview with Joseph Michelli

46:59 Preparing Your Life for Christmas

51:47 #ASKCHRISTYWRIGHT

59:13 Homework

Get Christy's Style Guide by filling out the form here!

To save $10 on any Business Boutique Nashville ticket, use the code BBWRIGHT.

Sign up for the Business Boutique Academy at BusinessBoutique.com/Academy.

If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com.

New podcast episodes are available every other week.

Oct 3, 2017

Branding is so much more than colors, fonts and pretty pictures—it’s about creating an identity. When you make a purchase, whether you realize it or not, you’re choosing that brand over another because you feel it represents you. So you may recall in Episode 2 of the podcast, we talked about the look, tone and feel of your brand. But in this episode, I want to take a deeper dive on the look and tone, so that when you’re audience interacts with your business, they know it’s for them!

One of my absolute favorites—best-selling author and CEO of Storybrand—Donald Miller, is back! He’ll unpack his Storybrand concept for us, and y’all, this is a powerful way to grow your customers and your profits. If you’re dreaming up your brand right now or your existing brand isn’t connecting, you need to hear this interview.

Plus, I’ll answer your business questions from Business Boutique events!

1:03  The Look and Tone of Your Branding

18:37 Interview with Donald Miller

50:09 Preparing Your Business for Christmas 

53:04 #ASKCHRISTYWRIGHT

62:01 Homework

Get Christy's Style Guide by filling out the form here!

To save $10 on any Business Boutique Nashville ticket, use the code BBWRIGHT.

Sign up for the Business Boutique Academy at BusinessBoutique.com/Academy.

If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com.

New podcast episodes are available every other week.

Sep 19, 2017

Most small businesses make mistakes when hiring, but who you hire is one of the most important decisions you’ll make in your business! So in this episode, I’ll share the hiring mistakes I’ve made in the past, and teach you my 7 Rules of Hiring!

My guest this week is one of my favorite speakers and authors, Patrick Lencioni! He has written 11 incredible books—many of which are about building strong teams and hiring. Y’all, this is one of my favorite interviews to date! Patrick is a wealth of information and practical advice, and he’ll help you avoid the pitfalls of hiring the wrong people. He’ll also share the best-kept hiring secrets that some of your favorite companies, like Southwest Airlines, actually use!

And our success story this week is Katie Finklea. Katie owns Loving Well Living Well, which she was inspired to start after attending a Business Boutique event. She saw a gap between adoption and foster care advocacy and education, and was passionate about providing a solution to that problem. God is truly blessing her business, and she’ll share how she overcame the fear to start this thing!

Plus, I’ll answer your business questions from Business Boutique events!

1:02 Hiring Great People

13:25 Interview withPatrick Lencioni

36:34 BB Success Story with Katie Finklea

46:18 #ASKCHRISTYWRIGHT

53:03 Homework

Get Christy's Job Posting Template by filling out the form here!

To save $10 on any Business Boutique Nashville ticket, use the code BBWRIGHT.

Sign up for the Business Boutique Academy at BusinessBoutique.com/Academy.

If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com.

New podcast episodes are available every other week.

Sep 5, 2017

In this episode, I’ll give you four ways to make more money without adding on to your workload.  One way to do that is by creating passive income, which is exactly what my guest this week, Pat Flynn, will teach us about. Pat is a best-selling author and owns several wildly successful online businesses. He’s speaking at my Business Boutique event in November, and today he’ll tell us about how he wound up creating his first digital product years ago, and where it’s taken him.

And the success story this week is Heather Salopek. Heather owns Legacy Pecans, which sells delicious pecans and pecan products for retail and corporate gifts. The “Why” behind her business is remarkable, and I love how she got creative and took her family business to the next level.

Plus, I’ll answer your business questions from Business Boutique events!

1:10 Creating Passive Income

7:50 Interview with Pat Flynn

44:56 BB Success Story with Heather Salopek

57:38 #ASKCHRISTYWRIGHT

64:08 Homework


 Find out how much money your business can make with my free Profit Potential tool here!

To save $10 on any Business Boutique Nashville ticket, use the code BBWRIGHT.

Sign up for the Business Boutique Academy at BusinessBoutique.com/Academy.

If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com.

New podcast episodes are available every other week.

Aug 22, 2017

If you don’t know your value, you’ll settle. You’ll undercharge, get pushed around, and dream small. That’s why knowing your worth is so important, not just in business, but in life! In this episode, I’ll give you three steps to determining the value of your product or service.

My guest this week is Nicole Walters. Nicole created The Monetized Life and is one of our expert speakers at Business Boutique. She’s taught me so much about selling and about knowing my worth! She’ll give us some real talk about why women tend to undervalue ourselves. She’ll also her share her best tips for selling, and I promise they’re super easy—regardless of your personality style.

Plus, I’ll answer your business questions from Business Boutique events!

1:04 Knowing Your Worth

13:00 Interview with Nicole Walters

40:08 Fall Encouragement

43:00 #ASKCHRISTYWRIGHT

50:32 Homework


 Find out how much money your business can make with my free Profit Potential tool here!

To save $10 on any Business Boutique Nashville ticket, use the code BBWRIGHT.

Sign up for the Business Boutique Academy at BusinessBoutique.com/Academy.

If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com.

New podcast episodes are available every other week.

Aug 8, 2017

Regardless of the type of product you sell or the industry you’re in, you’re going to have competitors. Competition can make us feel fear, intimidation, and maybe even jealousy. So in this episode, I’ll cover the “Dos and Don’ts” about interacting with and learning from your competition.

My guest this week is Amber Hurdle, brand strategist, leadership consultant and host of the Bombshell Business Podcast. Amber will challenge us to take the emotions we feel surrounding competition and channel it into something positive.

Our success story features the business, Snappy Stitch, created by Janet Wall and her daughter E.V. Bennett. Snappy Stitch provides cute, comfortable clothing for children undergoing medical treatments. Their business idea came out of their personal experience in hospitals.

Plus, I’ll answer your business questions from Business Boutique events!

1:10 Learning From Your Competition

18:16 Interview with Amber Hurdle

45:42 BB Success Story with Janet Wall and E.V. Bennett

55:25 #ASKCHRISTYWRIGHT

61:15 Homework

Get Christy's SWOT Analysis worksheet by filling out the form here!

To save $10 on any Business Boutique Nashville ticket, use the code BBWRIGHT.

Sign up for the Business Boutique Academy at BusinessBoutique.com/Academy.

If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com.

New podcast episodes are available every other week.

Jul 25, 2017

You may be thinking that you don’t need to write, but the truth is: if you’re a small business owner, you’ll need to do at least some writing, whether you’ve been trained or not. You need to write well to reach your target customer, so in the episode, I’ll give you four tools to put in your Writing Toolbox!

My guest this week is the editor in chief of Woman’s Day magazine, Susan Spencer. Susan has been working in magazine publishing for over 30 years and she’ll share what’s she’s learned along her journey—including three things every successful writer does.

Our success story is Anna Doyle, owner of Threefold Boutique. Her day job is working at a law firm, but she’s seeing so much success in her own business that she hopes to replace her full-time income soon. She’ll walk us through the moment she decided to just go for it, and how she now balances a busy side business with working full time.

Plus, I’ll answer your business questions from Business Boutique events!

1:08 How To Improve Your Writing Skills

16:30 Interview with Susan Spencer

36:19 BB Success Story with Anna Doyle

45:43 #ASKCHRISTYWRIGHT

53:33 Homework

Get Christy's Writing Toolbox by filling out the form here!

To save $10 on any Business Boutique Nashville ticket, use the code BBWRIGHT.

Sign up for the Business Boutique Academy at BusinessBoutique.com/Academy.

If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com.

New podcast episodes are available every other week.

Jul 11, 2017

Your ideas are only as strong as you’re able to communicate them. The skills you need as a professional public speaker are the same skills you need to communicate any ideas, and we are all in the business of communicating ideas! So in this episode, I’ll teach you my approach to public speaking and how to become great communicator.

My guest this week is a speaker and podcast host—the hilarious and inspiring Ken Davis. He’ll talk about how to communicate effectively, compassionately, and in a way that will cause your audience to take action.

Our success story is Jenny Melrose, founder of the lifestyle blog, The Melrose Family. The income she made from her blog ended up surpassing her full-time income as a teacher! Today, she’s taken what she learned from blogging and sharing her secrets and strategies with other entrepreneurs—and making almost six figures!

Plus, I’ll answer your top business questions!

1:08 The Basics of Being a Great Communicator

18:13 Interview with Ken Davis

39:06 BB Success Story with Jenny Melrose

45:36 #ASKCHRISTYWRIGHT

51:51 Homework

Get Christy’s Public Speaking Template by filling out the form here!

To save $10 on any Business Boutique Nashville ticket, use the code BBWRIGHT.

Sign up for the Business Boutique Academy at BusinessBoutique.com/Academy.

If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com.

New podcast episodes are available every other week.

Jun 27, 2017

When it comes to making money doing what you love, there are pitfalls that can really get you into trouble! So in this episode, I’ll talk about four money pitfalls you should avoid.

My guest this week is #1 New York Times best-selling author, and one of my best friends, Rachel Cruze. We’ll have some girl talk about how we balance work and family, and different ways we set financial goals and save money.

Our success story this week features Carol Low, the owner of Creative Windows by Carol. She was resourceful and started her business in the backroom of a fabric store, and now, nearly 25 years later she’s a successful business owner and employs her family! She’ll share some mistakes she’s made over the years and how she came back from them.

And I’ll answer your top business questions!

1:07 Money Pitfalls to Avoid in Your Business

11:22 Interview with Rachel Cruze

40:43 BB Success Story with Carol Low

47:26 #ASKCHRISTYWRIGHT

56:09 Homework

Sign up for the Business Boutique Academy and get $10 off your first month or $30 off your first year by using the code BBACADEMY at BusinessBoutique.com/Academy. This offer is good through through June 30, 2017. Sign up today!

To save $10 on any Business Boutique Nashville ticket, use the code BBWRIGHT.

Buy my new book, Business Boutique: A Woman’s Guide for Making Money Doing What She Loves, and receive a FREE Marketing Basics You Can’t Afford to Miss video, a $40 value for only $19.99. Visit BusinessBoutique.com/BBBook and use the code BBBOOK to also receive an exclusive podcast interview with Nicole Walters on Sales. Order today! Limited-time offer.

If you have a success story you would like to share with the Business Boutique community or a question you would like answered on the podcast, email me at podcast@businessboutique.com. Ask me a business question via social media by using #ASKCHRISTYWRIGHT

New podcast episodes are available every other week.

Jun 13, 2017

Here’s something that won’t come as a surprise to anyone: men and women are different. That means we approach business differently, too! We have unique strengths and also unique challenges. So in this episode, I’ll unpack tips on how you can pursue your passions and be successful.

Plus, my guest this week is financial journalist, author and speaker Jean Chatzky. She’ll walk us through her journey to finding success, from self-proclaimed high school math geek to magazine writer to unexpectedly starting her own company. She’ll weigh in on our unique challenges as women in business.

Our success story this week features April Perry, a mom who wanted to generate income while staying home with her kids. She found her business idea in a surprising way, and she’ll share that with us. And I’ll answer your top business questions!

1:08 Women and Business

18:47 Interview with Jean Chatzky

44:41 BB Success Story with April Perry

56:52 #ASKCHRISTYWRIGHT

66:25 Homework

Sign up for the Business Boutique Academy and get $10 off your first month or $30 off your first year by using the code BBACADEMY at BusinessBoutique.com/Academy. This offer is good through through June 30, 2017. Sign up today!

To save $10 on any Business Boutique Nashville ticket, use the code BBWRIGHT.

Buy my new book, Business Boutique: A Woman’s Guide for Making Money Doing What She Loves, and receive a FREE Marketing Basics You Can’t Afford to Miss video, a $40 value for only $19.99. Visit BusinessBoutique.com/BBBook and use the code BBBOOK to also receive an exclusive podcast interview with Nicole Walters on Sales. Order today! Limited-time offer.

If you have a success story you would like to share with the Business Boutique community or a question you would like answered on the podcast, email me at podcast@businessboutique.com. Ask me a business question via social media by using #ASKCHRISTYWRIGHT

New podcast episodes are available every other week.

May 30, 2017

Stories have a way of getting into our heads and our hearts in a way that nothing else can. So in this episode, I’ll tell you the three things you need to tell effective stories that will help your business.

Plus, my guest this week is world-famous photographer Jeremy Cowart. He’ll tell us about how he’s now booked countless speaking gigs because of the way he incorporated story into a presentation one time.

And I’ll answer your top business questions!

1:07 How to Use Storytelling in Your Business

15:15 Interview with Jeremy Cowart

39:09 BB Success Story with Karen Stewart

44:07 #ASKCHRISTYWRIGHT

52:37 Homework

Sign up for the Business Boutique Academy and get $10 off your first month or $30 off your first year by using the code BBACADEMY at BusinessBoutique.com/Academy. This offer is good through through June 30, 2017. Sign up today!

To save $10 on any Business Boutique Nashville ticket, use the code BBWRIGHT.

Buy my new book, Business Boutique: A Woman’s Guide for Making Money Doing What She Loves, and receive a FREE Marketing Basics You Can’t Afford to Miss video, a $40 value for only $19.99. Visit BusinessBoutique.com/BBBook and use the code BBBOOK to also receive an exclusive podcast interview with Nicole Walters on Sales. Order today! Limited-time offer.

If you have a success story you would like to share with the Business Boutique community or a question you would like answered on the podcast, email me at podcast@businessboutique.com. Ask me a business question via social media by using #ASKCHRISTYWRIGHT

New podcast episodes are available every other week.

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