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Christy Wright's Business Boutique

The Business Boutique is a growing community of women who are making money doing what they love. In each episode, business coach and Ramsey Personality Christy Wright takes a deep dive into topics like marketing, selling, social media and profits. Episodes include featured interviews with top experts in each of these areas. Christy delivers motivating and thought-provoking messages while sharing stories of women who have found success that will inspire you on your journey.
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Now displaying: February, 2018
Feb 20, 2018

Digital Marketing Strategies That Work

"People will take away one thing, and that's if you make your point really clear."

Looking back on my earliest speaking events as part of Dave Ramsey’s speaking group, it makes me cringe to think about how I made one of the most common mistakes that all new speakers make.

I tried to say everything.

I would get onstage for a speaking event, thinking, Well, I’ve just got to tell them all the things. I need to talk about life balance, living from your values, making time for yourself, how to manage your money and get out of debt, and also how to be a good parent and achieve all your life goals and grow your business . . .

How effective do you think that strategy was? Not very, because I was trying to say five million different things! And people can’t process—let alone remember—five million things at once. People will take away one, maybe two things, if you make your point(s) really clear. But it took me several speaking engagements of not connecting with audiences to realize I needed to choose just one main thing I wanted to say.

And the same is true for your digital marketing.

Just like we talked about in episode 31 with Donald Miller, we need to be crystal clear with our audience so they know exactly what our brand is about. We need to let them know the one problem we’ll solve for them—one, not ten. (Or, like in my early stage presentations, not five million.) This same strategy applies to digital marketing—just as it does to any other kind of marketing.

"Okay, hold up!" (You might say.) You might be thinking that digital marketing sounds intimidating and complicated. You might be daunted by the term “digital marketing” if you don’t actually know what it is.

So What Is Digital Marketing?

It’s easier than you think! Digital marketing is simply marketing on a digital platform. Digital marketing includes:

  • Social Media
  • Blogs and articles
  • Email
  • Webinars

Okay, so now that you know what digital marketing is, let’s work on your digital marketing strategy.

In this episode, I’ll give you the four things you need to know in order to build a digital marketing strategy that works. Plus, I’ll break down other digital marketing concepts and make them easy to understand, including campaigns, funnels, lead magnets and building email lists.

My Guest This Week Is Molly Pittman!

Molly is a digital marketing expert and educator, and she has an amazing story about building an incredible career specifically in digital marketing. As we dive deeper into this topic of digital marketing strategies, there’s no one better to have in on the conversation than Molly!

Early in her career, her job as an intern at DigitalMarketer was to create organic social media posts. As marketing and technology advanced so did her skillset, and she learned all about paid ads on Facebook and paid search on Google. She rose up through the ranks at DigitalMarketer to eventually become a VP, and recently branched out to start her own consulting agency.

In this podcast episode, Molly and I talk about:

  • The mistakes she sees business owners make when it comes to digital marketing and how to avoid them
  • How to get new customers into your marketing funnel using lead magnets
  • The attributes your lead magnet should have to be seen as highly valuable and get lots of people to sign up
  • Ways to keep your audience and email list engaged without overwhelming them

Plus, I’ll give you a pep talk on where you’re standing with your goals at the moment and answer your questions from our live Business Boutique events.

1:03 Digital Marketing Strategies That Work

10:44 Interview with Molly Pittman

42:37 Goals Check-In

45:51 #ASKCHRISTYWRIGHT

54:47 Homework


Get Christy's Social Media Cheat Sheet by filling out the form here!

To save $5 on any Business Boutique 1-Day ticket, use the code BBWRIGHT.

Sign up for the Business Boutique Academy at BusinessBoutique.com/Academy.

If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com.

New podcast episodes are available every other week.

Feb 6, 2018

What makes a highly successful woman?

Society often paints a picture of success that looks like this: Either you’re home all the time, dedicating 100% of your time to your family, or you’re at work all the time, completely abandoning your friends, family and the rest of your life.

But as I discussed with Laura Vanderkam in Episode 34: Excuses That Steal Your Time, that’s a myth! The truth is, you can be successful in multiple areas of your life. You can be successful in your career, your relationships, your business and even your health and exercise routines—get this!—all in the same life.    

It’s all about priorities.

When every waking minute is taken up for work, routine responsibilities, or taking care of others, you’ll feel the opposite of successful; you’ll feel stressed out and set back.

For example, when I start to feel overwhelmed, it’s usually because I’m not spending time on the things that I care about the most. So, I’ve made it a habit to take a look at my schedule when that happens. It’s pretty eye-opening to see what gets my time. If I’m honest, there are a lot of unworthy motivations I have that sometimes creep to the top of my priority list, such as:

  • Pleasing people
  • Being the hero
  • Accomplishments
  • Keeping up with Facebook
  • Pursuing perfectionism
  • Approval
  • Feeling needed

Chasing those motivations, no matter how much effort I put into them, always leaves me coming up short. I spin my wheels, and I feel like a failure.

The problem with achieving success in your life (and mine!) isn’t that we aren’t doing enough, and it’s not that we’re doing too much. Often, it’s that we’re doing the wrong things. So, let’s talk about the right things!

And don’t worry, you don’t have to sacrifice—at least, not in the way you think you do.

In this episode, I’ll reveal habits, characteristics and traits that are present in the lives of highly successful women. I’ll dive into the seven things you need to prioritize to achieve success. And the great news it this: If you don’t currently have them, I promise you can learn to practice all of them starting today!

By the way, you know what’s not on the list of traits of successful women?

  • Pleasing people
  • Being the hero
  • Seeking approval

(You get the idea!)

My guest this week is Ali Brown!

Ali is the host of the highly successful Glambition podcast, and her passion is to see women succeed in business! Ali’s story of success began with recognizing what she was good at. She was a mover and a shaker working in an office of—as she puts it—“turtles!”

It didn’t take long for Ali to realize her own potential, get excited about doing things her own way, and quit her day job to pursue her own freelance business full time.

In my conversation with Ali, we’ll talk about:

  • What it means to blaze your own trail, do business differently, and design your business around your life
  • How Ali got started using email newsletters when the Internet was just becoming a thing
  • The benefits of being inspired by other women rather than intimidated by them
  • What success really looks like today
  • Three trends she sees in highly successful women

Success Story: Abbey Ashley's Wildly Successful Courses & Coaching!

Our success story this week is Abbey Ashley, founder of The Virtual Savvy. Abbey says she helps “savvy starters launch and grow their virtual assistant business to 5K months and beyond!”

Abbey took what she knew from being a virtual assistant and turned that knowledge and experience into online courses. While her first course launch was by no means successful—she only had one customer sign up—she didn’t give up there.

The next iteration of her business was in virtual assistant business coaching, and she started The Virtual Savvy in August 2016. Since then, she’s become hyper-focused and (at the time of publication) has made over $300K in sales! I’m so excited that she’s sharing her strategy for success with us.

Plus, I’ll answer some of your business questions from our Business Boutique event in November!

1:12 Top Traits of Highly Successful Women

15:29 Interview with Ali Brown

45:38 BB Success Story with Abbey Ashley

57:12 #ASKCHRISTYWRIGHT

64:31 Homework


Get Christy's 25 Ways to Protect Your Time by filling out the form here!

To save $5 on any Business Boutique 1-Day ticket, use the code BBWRIGHT.

Sign up for the Business Boutique Academy at BusinessBoutique.com/Academy.

If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com.

New podcast episodes are available every other week.


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