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Christy Wright's Business Boutique

The Business Boutique is a growing community of women who are making money doing what they love. In each episode, business coach and Ramsey Personality Christy Wright takes a deep dive into topics like marketing, selling, social media and profits. Episodes include featured interviews with top experts in each of these areas. Christy delivers motivating and thought-provoking messages while sharing stories of women who have found success that will inspire you on your journey.
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Now displaying: 2019
Apr 16, 2019

My team thinks I’m never in the office. And, if we’re being honest, they have a point. Between travel, speaking engagements, video shoots and off-site writing days, I just don’t spend a lot of time at my desk.

I remember one particular week when I was with my team all day every day because we were launching a new product. They gave me so much flak those five days. They went on and on about how I was never in the office and how much more fun it was when I did come around.

So I decided the following Monday, when I normally wouldn’t be in the office, to surprise and delight my team with a box of warm donuts. I thought it was the greatest idea ever. I imagined myself bursting through the doors, while everyone cheered for this special treat. I mean, I really built this whole thing up in my head.

As luck would have it, no one was there when I arrived. Not a single person. I was so disappointed. It turns out, I chose a time when every single person on my team was either in a meeting or working in another building. I had planned this surprise poorly.

Even though the donuts were still great later on when everyone finally showed up, I was disappointed that my team hadn’t been there for the grand entrance. The effect just wasn’t the same.

This story reminds me of what it often looks like when we launch something new like a product, service or business. We come up with a great idea and have high expectations for what will happen when we share it with the world. And then we launch and no one shows up. It flops and we don’t understand why.

Launches are important, so we have to get them right. Whether you’re introducing a new product line, announcing an upcoming conference, or offering a new service, there are things you must do to have a successful launch—but there’s also a lot of room to be creative. That’s because launching is both a science and an art.

If you want to create a better launch experience, one where people actually show up and buy, you’ll want to incorporate three key elements.

The Three Essentials of a Successful Launch

1. Relationships

Sixty percent of sales occur after the fourth interaction with a potential customer.(1) It’s because people buy from those they know, like and trust. That’s why if you’re going to launch anything, you need existing relationships to launch to. Otherwise, you’ll be launching to no one.

Don’t get intimidated if you don’t have any customers yet. Utilize your existing relationships to get started. Announce it to your Facebook friends, send an email to all your contacts, and ask your family, friends and church community if they would help you spread the word.

2. A Date

A launch is an event. And just like every event, it must happen on a certain date. The last thing you want to do is drag out a launch over a long period of time because then there’s no urgency for your customer to take action. Choose a date that people can put on their calendars, plan around, and get excited about.

When you land on a date for your launch, consider what else is going on in your business and the world in that season. You want to make sure it’s a good time for your customers to buy and you won’t be competing with another event.

3. Anticipation

Research shows that when we have time to anticipate something, we actually enjoy it more when it occurs. Makes sense, doesn’t it? Half the fun of a vacation is counting down the days.

This is why anticipation around your launch is critical to its success. Once you’ve picked a date, start creating buzz. Remember, it’s not just a date. It’s an event! People should be daydreaming about the release of your product or service like they fantasize about their upcoming vacation.

At Business Boutique, we do this every year when we open enrollment for the Academy. We create new videos, write about the opening in our blog, and post about it on Instagram. We’re likely talking about it everywhere you turn. And when the day finally arrives, we make it a huge celebration! This is all intentional, and it works.

Let’s recap: Whatever you’re launching, you can make it a huge success by launching to your existing relationships, choosing a date, and building anticipation.

Pulling Off a Great Launch with Stu McLaren

My guest today is Stu McLaren! Stu is an expert at marketing online products, producing successful launches, and building membership sites. He’s also the host of the Marketing Your Business podcast. A lot of what we do at Business Boutique comes from what we learned from Stu, which is why I’m so excited to introduce you to him.

Stu started his career as a motivational speaker on high school and college campuses. But it wasn’t long before he realized there was a cap to the potential growth of his business. Schools could only afford so much, and he could only speak so many times. He dove into information marketing believing that if he could learn how to sell his expertise, he could to scale his business beyond schools. It was on this journey that he began helping companies build membership sites. And it’s when he quickly realized how much he enjoyed the launch portion of these programs.

On today’s episode, Stu and I talk about:

  • Components of what makes a launch special
  • How to involve your audience in the lead-up process
  • The five phases of a successful launch
  • The difference between a testimonial and a customer story

Saying Yes to the Scary Things

If you’ve ever attended a Business Boutique conference, you know one of the best moments of the entire weekend is when we all get up and dance to Taylor Swift’s “Shake It Off.” We always do this after my talk on fear. I love giving women this opportunity to shake off whatever it is that’s been holding them back from pursuing their dreams.

At the last conference, we wanted to change things up a bit. We thought it would be fun to hire a flash mob of professional dancers pretending to be attendees to come onstage during the song. The idea was that they would act uncomfortable and awkward and then at a certain point in the song, they would jump into a choreographed routine.

Originally, I wasn’t going to be a part of the flash mob. But at the last moment, the week before the event, I decided I wanted to go for it and learn the dance. It was a 30-second routine. I thought, Surely, I can do this.

Even though I practiced a lot, I was nervous. I felt totally great about speaking, teaching, interviewing, and putting on a great show. But I wasn’t at all comfortable with the idea of dancing onstage with a bunch of professionals. I planned to just hide in the back, where no one could focus on me.

Of course, that’s not how it worked out. The lead dancer called out sick the morning of rehearsal, so they decided to move me front and center. I was terrified. This was a three-day event, where I would be onstage 90% of the time. And yet this 30-second dance routine was more nerve-racking to me than anything else.

But when it finally happened, y’all, I felt like Beyoncé! It turned out to be one of the coolest parts of the entire event. The crowd erupted while we danced our hearts out.

I learned something that day: Sometimes the scariest things in life lead us to the best things. Oftentimes, what comes with the most risk can lead us to the greatest reward. I could have come up with a thousand different excuses. But I would have missed out on that incredible moment when I felt like a superstar.

I don’t know what that scary thing is for you. Maybe it’s that business you want to launch or saying yes to a volunteer opportunity. Whatever it is, I want to challenge you to go for it. Even though it’s scary, it might just turn out to be one of your favorite moments of all time.

#AskChristyWright

On today’s segment, we talk about protecting your time while leaving space for new business opportunities. If you have a question for me, call my toll-free number 844-944-1074 for a chance to be featured on the show.


1:26 The Three Essentials of a Successful Launch

11:47 Pulling Off a Great Launch with Stu McLaren

35:19 #AskChristyWright

37:46 Challenge: Say Yes to the Scary Things


Resources

Business Boutique Conference

To save $10 on any Business Boutique Conference ticket, use the code BBWRIGHT.

Sponsors

Check out our friends at DesignCrowd. If you’re looking for design work for your business, anything from a logo – to business cards – to your website, DesignCrowd is offering you, my Business Boutique listeners, a special offer to save up to $100 when you start your next project. Simply enter the discount code “BB” when posting a project on DesignCrowd. Or visit DesignCrowd.com/BB.


If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com.

New podcast episodes are available every other week.

Apr 2, 2019

Picture this: You’re booked to speak on a college campus. The auditorium seats 1,000, but only three students show up. Yes, that’s 997 empty seats. And the icing on the cake? The three students who bothered to show up only did so for the extra credit.

Ouch.

Or how about this: You’re speaking at a conference for a bank, and even though there are enough seats for a few hundred people, only two show up. TWO! Are you cringing yet? To make matters worse, one of them talks—yes, talks, not texts—on her cell phone during your presentation. Oh, and that other attendee? He promptly falls asleep and snores the whole time.

No, I’m not describing my worst nightmares. Unfortunately, both of those things actually happened to me. I mean, I can’t make this stuff up!

And, y’all, I have stories like these for days from the years I spent speaking in high school cafeterias, family reunions, libraries and strip malls.

As an aspiring professional speaker like I was at the time, it would’ve been easy to get discouraged in those situations. And believe me, some days were harder than others. But really, it’s natural to feel disappointed when reality doesn’t measure up to your expectations—like when your business isn’t as big, impressive or successful as you thought it would be today.

Patience can be hard, right?

I get it because I’ve been there. But you know what? Even in that season when nobody showed up for my speeches, when every audience was tiny, I always brought the same level of passion and energy.

Related: Play to the Size of Your Heart

Why? Because I believe there is something sacred in every season we go through.

In other words, there is training in the trenches.

It’s during those hard seasons that something happens in you that can’t happen any other way. It’s like a rite of passage. So, instead of wishing away what you’re going through right now or focusing on what’s next, I encourage you to find contentment in the now.

I know that can be challenging when you’ve got big dreams. But I promise, it’s possible to be content with where you are today without giving up on your goals—it’s a both/and situation. That could look like super-serving the 200 Instagram followers you have today while working to turn that into 200,000. Or giving a heartfelt speech to five people while working on the marketing plan to grow your following. It’s both being content and striving for more.

Related: Dream Bigger for Your Business

I’ve told you this before, but it’s worth repeating. If you’re not faithful with what you have and where you are today, God can’t trust you with more. That’s exactly why—no matter if I’m speaking to two people or 2,000—I bring my all to every single speaking engagement.

Don’t despise your small beginnings, embrace them. Practicing contentment makes it much easier to hear what God is teaching you in each season. Here are three ways you can start doing that right now:

Three Ways to Practice Contentment 

1. Control Your Thoughts

You have more power over your mind than you think. I know this is hard, especially when you’re scrolling Instagram and see that one of your girlfriends has a brand-new kitchen or is on a fancy vacation. Do you know what you’re doing in that moment? You’re comparing someone else’s highlight reel to your current reality. Stop doing that!

Comparison is a recipe for discouragement and resentment.

Related: The Benefits of Practicing Gratitude

2. Focus on What You Have

When you look at what you already have, it is so much easier to have an attitude of gratitude. I love how 2 Corinthians 10:5 tells us to take every thought captive to Christ. When you feel comparison creep in, kick those thoughts to the curb and focus on what you’re grateful for instead.

The truth is, you and I have more than most people. We live in the greatest country in the world with more money, resources and technology than we know what to do with. So stop focusing on what you wish you had. Focus on what you do have, and I bet you’ll find it difficult not to be content.

3. Write It Down

There is something so powerful about writing down things like what you’re grateful for or the goals you’re striving towards. It’s as if by writing them down, you’re elevating their importance so they can take on a life of their own.

That’s because when you put something down on paper, you remove it from the battlefield of your mind and bring it into the real world.

How to Be More Content with Rachel Cruze 

My guest today is Rachel Cruze! She’s the best-selling author of Love Your Life, Not Theirs and Smart Money Smart Kids. She’s also a speaker, host of The Rachel Cruze Show and one of my very best friends.

Rachel is passionate about helping people balance spending and saving money. But everything she teaches about money centers around contentment. That’s because mismanaging your finances is often a symptom of a deeper issue: discontentment.

In her work, she has found that content people are more likely to win with money because:

  • They’re more inclined to save money
  • They’re willing to sacrifice to get out of debt
  • They live generous lives

On today’s episode, we talk about:

  • What contentment actually is and isn’t
  • A real formula you can use to quit comparison
  • How to be grateful—even on the days you don’t feel like it

I’m so excited to share that Rachel has just released a beautiful tool to help us all on this journey. Rachel’s Contentment Journal is a 90-day guided journal all about loving your life and focusing on who God created you to be. If you want to learn more and read the first 10 pages for free, text RC Journal to 33444 or click on the link in the Resources section below.

Contentment and FOMO 

Time management is something I struggle with every single day—yes, even as a business coach! We all have 24 hours in a day, but somehow that never feels like enough. And social media has made this even harder. FOMO, anyone?

Related: Excuses That Steal Your Time

Thanks to FOMO, it’s so much harder to say no. We say yes to all the invitations because if we don’t, we’re afraid we’ll regret it when we see everything we missed out on all over Instagram.

But, guess what? Contentment is actually the cure for FOMO! When you’re content where you are—whether that’s at home in your pajamas on a Friday night or at the playground on a Sunday afternoon—you have the confidence to say no. You can easily turn down invitations without fear because you know you’ve said yes to what really matters to you.

Y’all, here’s the thing: We can’t do it all. Spending time trying to keep up with other people’s demands and expectations is just plain exhausting. I want you to not just find contentment in your heart, but also find contentment in how you manage your time. This week, I challenge you to spend your time only on what’s most important to you.

#AskChristyWright

On today’s #AskChristyWright segment, we talk about how to raise your prices without losing your current customers. If you have a question for me, call my toll-free number 844-944-1074 for a chance to be featured on the show.


1:19 Intentional Living: Three Clues You’re Living in Your Purpose

11:49 How to Cultivate a Life of Purpose with Lara Casey

37:55 #AskChristyWright

42:45 Challenge: Share Your “Why” with Your Customers


Resources

The Contentment Journal by Rachel Cruze

Sometimes life feels insanely busy, disorganized, and downright unfulfilling. But God created you for more than that.

In a world full of distraction and comparison, Rachel Cruze's brand-new Contentment Journal is about loving YOUR life. This 90-day guided journal will take you from feeling busy, disorganized and unfulfilled to loving your life and focusing on who God created you to be.

There are 3 Sections of the Journal:

1. Gratitude
2. Humility
3. Contentment

This journal is the tool that will help you focus on what matters most to you. You can learn more and start reading the first 10 pages for free by texting RCJOURNAL to 33444 or by clicking on this link!

This 90-day guided journal will take you from feeling busy, disorganized and unfulfilled to loving your life and focusing on who God created you to be.

Sponsors

Check out our friends at DesignCrowd. If you’re looking for design work for your business, anything from a logo – to business cards – to your website, DesignCrowd is offering you, my Business Boutique listeners, a special offer to save up to $100 when you start your next project. Simply enter the discount code “BB” when posting a project on DesignCrowd. Or visit DesignCrowd.com/BB.


If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com.

New podcast episodes are available every other week.

Mar 19, 2019

Some people think I help people find their calling. But I’ll be the first to tell you that’s not what I do. It’s just not my thing. The idea that there is only one purpose I was put on this Earth to do is paralyzing. I actually believe there are many things I could do that would get me excited about going to work on a Monday morning. And I think the same is probably true for you.

Related: Why You Shouldn’t Worry About Finding Your Calling

That’s why I don’t deal with callings. Instead, I help people discover something they’re really good at and enjoy doing, so they can turn it into a business they love. I love this because when people know what they’re passionate about, they begin to live intentionally in their purpose.

They become more thoughtful and action-oriented because now they know exactly what to go after. Rather than just reacting to whatever life throws at them, they set goals and carefully evaluate the steps needed to get there.

This is important because when you decide to live on purpose in your purpose, you’ll experience more fulfillment and success. Why? Because nothing will push you to work harder than whatever it is that fires you up.

So let me ask you: Is this the kind of life you’re living today? I know it can be hard to feel sure, which is why I have three clues you can look for to figure this out.

How Do You Know If You’re Living an Intentional Life? 

1. You’re Living in Your Gifts and Strengths

I believe God made you 100% unique. There’s no one else on this Earth who has your combination of voice, style, perspective, experience and interests.

Understanding and utilizing the gifts God has given you in your business is critical to your success. Like I said earlier: When you’re not working in your strengths, you not only won’t enjoy your work, but you’ll also lack the motivation to push through the rough patches. And let me tell you, there are a lot of those in business.

If you could use more encouragement around using your God-given gifts in business, download my free 7-Day Devotional in the Resources section below.

2. You’re Passionate About What You’re Pursuing

Just like your strengths and your gifts, God also created you with unique interests, values and passions.

I love dancing, but I hate details. I get really excited about adventure and being outside, but I’m not a fan of math, history or science. I’m passionate about people and relationships, but I’m not crazy about politics. But you know what’s so fascinating? There are lots of people out there who do get excited about the things I don’t like.

So what gets you excited? What makes you light up and come alive? What gives you energy and joy? Take your time thinking and praying over these questions. It will help you identify whether you’re actually passionate about what you’re doing.

Related: How to Find Your Passion and Grow a Business You Love

3. You’re Making a Difference

God didn’t create any of us to be an island—off on our own unconcerned about the rest of the world. In fact, I believe He created us to live and work in community. It means He gave us our unique strengths, gifts and passions for the purpose of blessing other people.

When you focus on the needs of the people you’re helping and serving, you’re making a difference. You’re impacting someone’s life, and that’s a clear indicator that you’re exactly where you need to be.

This week, I want to challenge you to look for specific examples of each clue in your life. Are you living in your strengths? Are you passionate about what you’re doing? Are you making a difference in some way?

The list you compile should tell you one of two things:

  1. You’re doing exactly what you should be doing right now.
  2. It’s time to start making small changes that will lead you where you want to be in the future.

Related: How to Push Past Your Comfort Zone and Try Something New

How to Cultivate a Life of Purpose with Lara Casey

My guest today has built her life around intentional living, and she’s experienced a lot of success because of it. Lara Casey is the CEO of Cultivate What Matters, author of the books Cultivate and Make It Happen, creator of PowerSheets and the host of the podcast Cultivate Your Life. Lara is passionate about creating tools to help women live out their purpose right where they are. Clearly, she’s doing it in so many different ways!

Her story is filled with many turns and detours. Too often, we don’t understand the winding path we’ve been on. But Lara encourages us to embrace our journey anyway because God can use all of it.

I love how Lara puts it: “Sometimes we look back at our paths to where we are now and some of the pieces can feel very disconnected. But I’m so grateful to look back and see how deeply connected each one of my pieces is.”

On today’s episode, we talk about:

  • How to connect the dots in your past to discover your purpose
  • Living with intention versus living by accident
  • Practical ways to start living on purpose today
  • Dealing with disappointment when you don’t meet your goals
  • Taking the pressure to always say yes off ourselves (and others)

From Intentional Living to Intentional Selling 

Long before I created Business Boutique—before there was a book, a podcast, a live event and an Academy—I spent many months on the phone doing the not-so-glamorous work of gathering research. I wanted to learn everything I could about people with side businesses.

Related: Market Research: How to Know What Your Customers Want

I had a list of questions I asked each and every person I interviewed. One question was: “How do you feel about selling?” Every single person responded the same way. They all had negative things to say about sales.

And I totally get it! Selling is uncomfortable and intimidating, even if you’ve been in business for a while.

But you know what surprised me the most? After the question about selling, I would always ask, “Why do you love this business?” Y’all, I would literally hear an audible shift in the tone of their voice as each one told me the story behind their business.

I remember one photographer telling me, “I love capturing these moments and memories that matter.” Another woman who sewed dresses for little girls said, “I love seeing little girls in the church lobby on Sunday morning twirling around in a dress that I sewed them.” As they shared their hearts with me, I immediately wanted to buy from them right then and there. Why? Because that kind of passion is attractive and draws you in.

That is the power of story. You don’t have to feel slimy or be pushy or get on people’s nerves to sell your product or service. Instead, I want to encourage you to simply share your story. Share your why with your potential customer. When you do that, the sale will naturally follow.

#AskChristyWright

On today’s #AskChristyWright segment, we talk about the pros and cons of selling your products on Etsy versus launching your own website. We also talk about standing out from the competition on Etsy and how to leverage your current and past customers.

I love hearing directly from you. If you have a question for me, give me a call on my toll-free line at 844.944.1074. You might hear your question on a future episode!


1:19 Intentional Living: Three Clues You're Living in Your Purpose

11:49 How to Cultivate a Life of Purpose with Lara Casey

37:55 #AskChristyWright

42:45 Challenge: Share Your "Why" with Your Customers


Resources

Get Christy’s 7-Day Devotional by filling out the form here!

The Business Boutique Academy is OPEN! 

I’m so excited to announce that enrollment to the Business Boutique Academy is open! The Academy is the only place where I get in your business with you.

Stop getting stuck wondering what to do next. I’ll teach you what to focus on every week and give you the resources to help you win. You’ll also get monthly training sessions with me and access to an incredible community of like-minded women in business—because you weren’t made to do this alone.

It’s only open for a few days, so get in before it’s too late. And you know I’ve got a special treat for you, my podcast listeners. When you sign up for the Academy using the promo code ACADEMYBONUS, you’ll get a free audio lesson: 3 Ninja Tricks I Use to Maximize Social Media. I’ll see you there!

Sponsors

Check out our friends at DesignCrowd. If you’re looking for design work for your business, anything from a logo – to business cards – to your website, DesignCrowd is offering you, my Business Boutique listeners, a special offer to save up to $100 when you start your next project. Simply enter the discount code “BB” when posting a project on DesignCrowd. Or visit DesignCrowd.com/BB.


If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com.

New podcast episodes are available every other week.

Mar 5, 2019

It’s hard to believe that nearly five years ago, Business Boutique was just a dream in my heart. Wow. That’s hard to grasp on so many levels, but especially because Business Boutique is such a huge part of my life now. But, y’all, talk about humble beginnings. All we really knew is that we wanted to create a place where women could get the support and training they need to make money doing what they love. That’s it.

So we went straight to the source: women who knew they were made for more. We talked to a lot of them and asked what felt like millions of questions. And we noticed something interesting.

All of these women seemed to describe their pursuit of “more” in different ways. Some called it a side business. Others referred to it as a side hustle. Some even called themselves mompreneurs. Suddenly, we knew coming up with a name for our project that perfectly encompasses what all of these women do—and one that clearly communicates exactly how we can help them—was absolutely crucial to our success.

No pressure, right?

In all our meetings and brainstorming sessions, my leader Dave Ramsey kept referring to a small side business as a boutique business. But that name didn’t feel quite right. Would people immediately think we only help people start boutiques? I mean, we were going to help them grow a lot of different things.

We continued to run into this wall until I decided to pray about it. I know, it should have been the first thing I did. But unfortunately, it was my last resort.

My prayer that day was this: Lord, what are we going to call this? We can’t call it Boutique Business because we’re not helping people start boutiques. We’re helping them grow a lot of different things. How do we describe this market when these women describe themselves in so many different ways?

He answered me that very day.

I heard God say: Flip it. It’s not Boutique Business. It’s the Business Boutique. And you’re not describing what all of them do. You’re describing what YOU do. You are the place where women come to get help with their business—any type of business.

Y’all, I knew in the moment that Business Boutique was it. I immediately sent a text to the team telling them we were supposed to flip the name. It was like this lightbulb had finally come on. And everyone agreed.

Of course they did! Because it was God’s idea.

And you know what? God is full of really good ideas. That’s why I invite my faith into my business every single day. Seeing God’s fingerprints all over Business Boutique takes the pressure off me and reminds me of who’s really in control.

Have you invited God into your business yet? I’m here to tell you it’s never too late.

Seeking God in Your Business 

Too often, we keep our personal lives and our business lives separate. We are so faith-filled in our personal lives but, for some reason, we get all practical and non-spiritual in our business. It’s as if we believe God doesn’t have any part to play—as if He can’t provide for our business, doesn’t understand the industry, or can’t help us scale it. The truth is faith and business go hand in hand.

Guess who gave you the gifts and skills you use in your business?

Guess who gave you the finances needed to start your business?

Guess who gave you the courage to finally do it even though you were scared?

That’s all God. The business you own is actually God’s business. Do you see a pattern here?

God is already in your business because God is in you—and you are in your business.

I want to challenge you to start thinking about your business as a place where you can invite God to partner with you. Our business problems are not outside of God’s control. He wants to be immersed in every aspect of our lives, so don’t leave Him out of this part.

I created this 7-Day Devotional to help you do just that. I pray this devotional will help remind you that God cares not only about you, but He also cares about your dreams and your business, too. He loves to come through for you—not just on Sunday, but during the week.

Is your business thriving right now? Have you praised God for that?

Is your business struggling right now? Have you prayed for wisdom and help yet?

Is something holding you back from starting? You can pray for courage, too!

I also want to challenge you to start a new habit this week. Set aside time every day to pray over your business, your team members and your customers—and the way they will be impacted by your product or service.

God wants to build your business with you. Invite Him in!

Discovering Your God Assignments With Heather MacFadyen

My guest today knows all about bringing faith into your business. Heather MacFadyen is the founder of Don’t Mom Alone and the host of the Don’t Mom Alone Podcast.

After blogging for three years, Heather thought she was on track to write a book. But God had a different plan for her—podcasting. Organically, her show began to center around three themes: mentorship, friendship and discipleship. And, amazingly, those topics all reinforced the same thing: Don’t Mom Alone..

In this episode, we talk about:

  • The difference between an assignment and a calling
  • Embracing where you are no matter what you’re going through
  • Working on the areas where you’re weak
  • Releasing yourself from the pressure to do everything well
  • Why you need to invite God in

Take Your Thoughts Captive

Too often, my mind is being pulled in a thousand directions. Can you relate? The problem is that it’s not always the right direction or the truth direction. Guess what? This is an area where the enemy can really get a foothold and paralyze you.

It can start with something as small as one mean comment on your blog post or one bad review about your product. The enemy takes that tiny seed and waters it so it grows and begins to spiral out of control. All of a sudden, what started out as an insignificant comment compounds into a giant insecurity.

2 Corinthians 10:5 tells us to take our thoughts captive and make them obedient to Christ. If we don’t do that, our thoughts will shape our beliefs and our beliefs will shape our behavior.

If you’re not careful, these negative thoughts can change your actions. You’ll no longer try as hard. You won’t go for opportunities that scare you because your courage is shot. You might even give up. And it can all be traced back to that one tiny thought.

I want to tell you what I do when that starts to happen to me. I stop and ask myself: Is this true? Is this what God says about me? Those simple questions immediately cut through the lies and bring me back to reality.

No, I’m not a bad mom.

Yes, I was made for business.

Of course, I CAN do this.

I want to encourage you to make a list of everything you believe about your business. Don’t edit it. Write down all the thoughts that go through your head during the day and hold them against that litmus test. Is this true about me? Is this true about my business? Is this what God says about me? Is this what the Bible says about me?

Just wait and see how God changes the way you think about yourself. You were created on purpose, for a purpose. Don’t let the enemy take that from you.

#AskChristyWright

On today’s #AskChristyWright segment, we talk about:

  • How to know if Facebook advertising is right for you
  • Finding efficiencies in your business

If you have a question, give me a call on my toll-free line at 844.944.1074. You might hear your question on a future episode! 


1:23 Inviting God Into Your Business

14:25 Discovering Your God Assignments With Heather MacFadyen

37:16 #AskChristyWright

40:37 Encouragement: Take Your Thoughts Captive


Resources

Get your own Fear or Wisdom Filter by filling out the form here!

We are opening enrollment for the Business Boutique Academy!

It will be open for only a few days, and I’m telling you now because I want you to plan for it. The cost is $489 for the entire year to have me as your business coach and a tribe of women by your side every step of the way. Budget for it, mark your calendar, join the waitlist, and get in the Academy on March 18!

Text the code ACADEMYWAITLIST to 33444 to sign up for the Business Boutique Academy Waitlist to be notified the moment enrollment opens!

Sponsors

Check out our friends at DesignCrowd. If you’re looking for design work for your business, anything from a logo - to business cards - to your website, DesignCrowd is offering you, my Business Boutique listeners, a special offer to save up to $100 when you start your next project. Simply enter the discount code “BB” when posting a project on DesignCrowd. Or visit DesignCrowd.com/BB.


If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com.

New podcast episodes are available every other week.

Feb 19, 2019

A few months ago, I read a very interesting article in The Washington Post about a researcher who studied 400,000 knitters. She was learning about my favorite topic: how these women turned their hobby of knitting into a business. She discovered an interesting phenomenon that I’ve actually witnessed for years now through Business Boutique.

Before I launched Business Boutique, I conducted my own research on women with businesses. I noticed an interesting theme: When it comes to turning your hobby into a business, a sense of community plays a key role in women doing it scared. When we have camaraderie and support, when we can lock arms with other women and do it together, we’re more likely to launch the business we’ve been dreaming about.

Related: How to Face Your Fears and Do It Scared

This woman’s research reiterated that reality. From the 403,168 individual knitters she studied from 2007 to 2014, the ones who joined a group to craft socially were 25% more likely to start a business.(1) When asked what it was that transformed these women from pattern makers to pattern sellers, the most common answer was that someone they knew had encouraged them to sell their work: Many had already been modifying patterns and designing their own yarn gnomes and cat costumes, but until they heard from others, they lacked the confidence to step out on their own.(2)

I was blown away by this. Not because I had never heard of this phenomenon before (my own research proved it), but because this principle of needing community is still true in a specific industry like knitting and on a massive scale like a study of 400,000 people. There’s no doubt that entrepreneurship can be intimidating and lonely.

But that’s where the power of building community comes in.

I see this every single year at our Business Boutique events. When you bring 3,000 women together from all over the country who work in all types of industries and are in different stages of business, there is a special bond created. Here’s what happens: These women walk into the room with all kinds of feelings, fears and questions about their businesses, and they think they’re the only ones who feel that way.

But once they hear the speakers on stage and connect with other women struggling with the same things, they realize, I’m not so crazy after all. Community opens our eyes to the truth, gives us the confidence and support we need to take the next step, and cultivates a place to belong. It’s everything we need to stop letting fear hold us back from making our dreams a reality.

Related: How to Push Past Your Comfort Zone and Try Something New

The Three Types of Community You Need 

No matter what stage of business you’re in, if you don’t have a community around you, I want you to make building one or getting into one a top priority this month. You should be a part of three different types of communities:

1. People in Your Shoes

This means people walking in the same shoes as you are or those in the same type of industry or business you’re in. When you come together, you feel a unique connection that you wouldn’t feel with someone in a completely different business. This will be your network of people who understand exactly what it’s like to do what you do.

When you get together to knowledge-share with this group, you exchange very specific advice on things like:

  • handling difficult customers
  • best practices, policies to protect yourself and vendor recommendations
  • marketing strategies specific to your target market
  • managing the seasonality of your business

2. People in Other Shoes

This is a group of people who have different perspectives from you because they work in different industries. It is so beneficial to have this community, because oftentimes, we get too close to our business. We can get so deep in the weeds that we truly can’t see the forest for the trees.

But when you seek support from those completely outside your business, they bring in a fresh pair of eyes and diverse ideas. It’s hard to get out of the mindset that the way you’ve been doing things is the only way to do them. When you bring in an outsider, they’re able to step in without the blinders or boundaries that typically constrain you. They help get you off the ground to get a wider and higher view of your business.

3. People You Serve

You need community for your personal and professional development. Well, the same is true for your customers. If you want them to feel connected with each other and with you, build a community where they can do so.

A few years ago, we started a Business Boutique Facebook group. And with almost no effort from me—I don’t post content or do any Facebook lives there—it blew up. We continue to get hundreds of new members, because women want to feel surrounded by other women with a similar mission. They want a place to ask for advice, share their elevator pitch, and simply feel heard. I don’t even have to maintain this Facebook group, because the power of community is in the community.

We have another Facebook community for the Business Boutique Academy. I jump in that group a lot for Facebook live videos and coaching sessions. It has created a different level of community because these women, as members of the Academy, are on the same track. They’re learning the same curriculum, working on the same homework, and receiving training on the same days. They’re able to take all of that to the next level by showing off their work and getting feedback from one another.

I do want to warn you about something that will come up when you create a community for your customers. You will likely experience some fear that, by creating it and connecting them with each other, there won’t be a need for you anymore. While this is a normal thought, it is simply not true. That’s the scarcity mentality that is so detrimental to business.

You are the initiator that introduced them to one another—the glue that keeps them together—so they will be that much more grateful to you for creating a place for their new community to thrive. Do what’s best for your customers. When you stop treating your customers only as individual transactions or one-on-one relationships, you create a movement. And a movement is what creates momentum, loyal customers and a community of people who rally around something.

Related: Market Research: How to Know What Your Customers Want

Building a community is one of my favorite topics to talk about, because I truly believe it’s the difference between winning in business and giving up too soon. This is why we created the Business Boutique Academy, my online business training group where I get in your business with you. In the Academy, I teach on a new topic weekly, host a live coaching session monthly, and connect you with other like-minded women who are winning in business.

Building a Community from the Ground Up with Natalie Franke

Natalie Franke started a wedding photography business when she was in college. While it quickly became successful in her local market, she felt lonely in the world of entrepreneurship. She was craving a sense of community. But when she sought it out, she couldn’t find one that fit her values of camaraderie and support. So, she took matters into her own hands and set out to create a place for creative entrepreneurs to gather.

Natalie now leads the Rising Tide Society. She started this community by gathering creatives in her hometown of Annapolis, Maryland. Within months, the groups were spreading like wildfire around the country. Today, Rising Tide meetups happen across 400 cities around the world!

It’s no wonder these groups have become so popular. Community is desperately needed in our world of business. Humans find fulfillment and thrive the most in relationships, and it’s no different in business. Entrepreneurship is a team sport.

In this episode, Natalie and I talk about:

  • having a student mindset in business
  • why small business owners have to be in a community and where to find it
  • getting rid of the scarcity mentality and moving into one of abundance
  • the right way to handle competition
  • how to build a community within your specific industry

Don’t Be Anyone Else But You 

Several years ago, when I was first named a personality for Ramsey Solutions, I had a consultation with a professional stylist. She was there to teach me how to look good on stage and on video. I’ll never forget the pictures she showed me on her phone. They were images of women she thought should be my inspiration. Every single photo was of a stiff, rigid, news anchor-looking woman with a bob and a navy suit. She kept telling me, “This is so you!” While I kept thinking, You’re so wrong.  

She wanted me to dress and look like a woman who was nothing like me. In that moment, I had to make a decision: Either I was going to lean into what this professional stylist thought I should look like, or I was going to lean into what I thought I should look like.

Related: How to Be More Confident

Friends, you have to make the same decision when others invade your life to tell you “the right way” of doing things. You have to teach yourself to lean into what makes you you. That decision is up to you, but I want you to know there is no one in the world like you. No one can do what you can do the way you do it.

I want to encourage you to love and embrace your unique qualities, because that is what God is going to use in you. So what are the things that make you you? I dare you to lean into them. Let your weird flag fly.

#AskChristyWright 

On today’s segment, we talk about:

  • how to get your customers to stick with you when you change your product offerings
  • how to get your products in stores
  • what to do during your slow seasons in business

If you have a question, give me a call on my toll-free line at 844.944.1074. You might hear your question on a future episode! 


1:23 How to Build Community With Your Business

14:46 Building a Community From the Ground Up With Natalie Franke

35:30 #AskChristyWright

45:19 Encouragement: Don’t Be Anyone Else But You


Resources

We are opening enrollment for the Business Boutique Academy!

It will be open for only a few days, and I’m telling you now because I want you to plan for it. The cost is $489 for the entire year to have me as your business coach and a tribe of women by your side every step of the way. Budget for it, mark your calendar, join the waitlist, and get in the Academy on March 18!

Text the code ACADEMYWAITLIST to 33444 to sign up for the Business Boutique Academy Waitlist to be notified the moment enrollment opens!

Sponsors

Check out our friends at Volusion. You can set up your online store and start selling your products within minutes. It’s that easy. Sign up for your FREE 14 day trial at Volusion.com/BB.


If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com.

New podcast episodes are available every other week.

Feb 5, 2019

When I was pregnant with my first child, we were so excited to find out the gender. When we learned we were having a boy, we immediately started brainstorming cute boy names and colors and themes for his nursery. We even bought outfits­. There were so many things we could plan, build and create because of that one piece of information.

Believe it or not, this same scenario is true for business too. There is one piece of information that can and does dictate every other decision you make: the problem you solve.

Related: The One Thing All Businesses Must Have

While knowing the problem you solve is crucial to success, too many companies operate for years before they ever figure it out. Many of you started your business from a hobby. It’s a great strategy. But when it’s a hobby, it only serves you. Once you turn your hobby into a business, it needs to solve a problem for someone else.

Before I go any further, please don’t get intimidated by the word problem. Just because you create hair bows or paint canvases doesn’t mean you’re not solving a real issue. Too many people think that because they’re not doing something people need, they’re not solving an actual problem. Here’s the truth: No matter what you do, your product does solve an issue. You might just have to dig a little deeper to find the problem your business can solve.

Related: How Jessica Turned Her Problem Into $70K

For example, if you make hair bows, you’re solving a problem for parents who want their daughter’s hair accessories to match their outfits. You’re also solving a problem for the countless little girls who don’t grow hair until they’re toddlers. Their parents no longer need to clarify whether their baby is a boy or a girl because she’s wearing an adorable bow on her head. I know my mother was grateful for hair bows when I was a bald baby! That’s a real problem you solve!

Or, in the other example, you create custom paintings. You’re solving a problem for people who don’t want to purchase art for their home from a big-box store. There are those who want a one-of-a-kind piece of art with a personal story behind it. And guess what? That’s what you offer.

When you identify the problem you solve in your business, you learn so many other important pieces of information as well.

3 Things You Learn When You Identify the Problem Your Business Solves 

1. Your Target Market

Your target market is the group of people who have the problem you solve. You can’t identify that group if you don’t know their pain points, what they struggle with, and what they’re looking for. When you identify the problem you solve, you know exactly who to market your product or service to. You no longer waste time and money trying to sell to people who aren’t interested in what you have to offer!

2. Your Value Proposition

Identifying the problem also gives you your basis for figuring out how much your product or service is worth. This is the foundation and justification for how much to charge. Why does your product or service cost that specific amount? Well, it’s because you solve this specific problem.

Oh, and by the way, the problem you solve is the only thing your market cares about. The only reason they will pay you is because you solve a problem for them.

3. Your Marketing Language

Your customers’ pain points should be exactly what you talk about in all of your messaging. Whether you’re writing marketing copy for your website, creating brochures for a trade show, or making connections at a networking event, the problem you solve should be the main thing you talk about because that’s all your customers care about.

Related: The Basics of Building Your First Website

If you’ve been running your business for a while, don’t think this exercise doesn’t apply to you. No matter how long you’ve been in business, I want you to take all of your marketing messaging and run it through this filter: Does this answer the question of what problem I solve?

Take time this week to think about that question and I bet you’ll be amazed at how it can completely change and improve the trajectory of your business.

How to Build a Business Around Solving a Problem With Laura Berens

Laura Berens is proof of what happens when you first identify a problem and then build a business to solve it. Laura is the host of the Time To Be You Podcast and founder of Love and Fit, a line of activewear for pregnant and postpartum moms.

When you land on her company’s website, you read “Activewear for Moms” alongside a photo of two moms nursing their babies in really cute activewear. It’s pretty clear what problem her company solves.

When she was three months postpartum, Laura remembers trying to work out in the living room while her newborn napped. Too often her baby would wake up in the middle of her exercise routine. Her problem was that exercising in a nursing bra didn’t provide enough support, but working out in a sports bra made it difficult to stop and nurse her baby.

After researching the market, she couldn’t find anything that was both supportive and moisture wicking. She couldn’t believe someone hadn’t thought of a product that would do both.

Related: Market Research: How to Know What Your Customers Want

Without any background in fashion or sewing, she hit the ground running. She had designs created and prototypes manufactured, and she would hand them out to her mom friends (her target market!) for feedback. By identifying a problem and coming up with a solution, Laura has been able to successfully market her products directly to the people who need them.

In this episode, we talk about:

  • Learning how to have a conversation with the marketplace to identify the problem you solve
  • Navigating an industry you have no experience in
  • Knowing what to do next when you start a business
  • Creating specific personas in order to find your target market

Your Responsibility as a Business Owner

Growing up, I remember my mother always taking me to this amazing restaurant that was just down the street from her cake shop. They had the best sandwiches—one that I still attempt to recreate to this day. You know what’s sad? They closed up shop years ago, and I hate that I’ll never get to enjoy their sandwiches again.

Have you ever thought about your business from the perspective of your customer? When you solve a problem for someone, do you see the deep level of responsibility you have as a business owner? It’s not just about you anymore.

You have a responsibility to manage your money well, to earn a profit, and to steward your time, etc., in order to stay in business. Why? Because you don’t just a run a business. You’re solving a problem for people, and they need you to continue doing so. They need you to stay in business.

Think about all your favorite places that have gone out of business over the years. Think about how disappointed your customers would be if you closed your company. Friends, you have the responsibility to stay in business because we need you to.

This is why I’m so excited to share that we’re getting ready to open enrollment for the Academy! If you’re ready to gain the knowledge and skill set you need to stay in business, put the enrollment fee on your March budget and join the waitlist to get alerted when it opens. Academy membership is $489 for the entire year, and enrollment will only be open for four days starting March 18. You owe it to yourself to build this business you’ve been dreaming about.

#AskChristyWright

On today’s #AskChristyWright segment, we talk about how to market your business on Instagram and Pinterest and how to make your brand stand out from competition.

If you have a question, give me a call on my toll-free line at 844.944.1074. You might hear your question on a future episode! 


1:23 How to Identify the Problem Your Business Solves

14:46 How to Build a Business Around Solving a Problem With Laura Berens

35:30 #AskChristyWright

45:19 Encouragement to Stay in Business


Resources

Text the code ACADEMYWAITLIST to 33444 or fill out the form here to sign up for the Business Boutique Academy Waitlist to be notified the moment enrollment opens!

Sponsors

Check out our friends at Volusion. You can set up your online store and start selling your products within minutes. It’s that easy. Sign up for your FREE 14 day trial at Volusion.com/BB.


If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com.

New podcast episodes are available every other week.

Jan 22, 2019

Passion is so important in everything you do. When you’re passionate about something, you perform a million times better. This is true whether you’re working at your day job, cooking dinner for your family, or launching a side hustle.

That’s why, today, we’re talking about how to find your passion. There’s no better time of year to discover this. A new year means a new you! You know that I’m passionate about helping women step into their God-given gifts and make money doing what they love. But before you start making money doing what you love, you have to discover what you love. So how do you do that?

Three Strategies to Find Your Passion

It’s not as scary as it seems. I actually have three different strategies you can walk through to help you find your passion. Here’s what’s great about a strategy: It isn’t a formula or a fancy equation to make a passion magically appear. It’s none of that. It’s simply an approach—and it’s a flexible one. Maybe one strategy works for you or maybe you’ll use a combination of all three. Dig deep into these strategies, and I bet you’ll discover something amazing.

Related: How to Find Your Business Idea

The Self-Focused Strategy

This strategy takes a look inside—you guessed it—you! Now, this isn’t about self-centeredness. But it is about taking a good inventory of your past to discover what you’ve been uniquely created to contribute to the world. That inventory is usually a combination of your past, education and experiences.

This is actually how Business Boutique was born. Before Business Boutique, I was a speaker at Ramsey Solutions. The company wanted to transition me into an official Ramsey Personality role, but before we could do that, we had to figure out what my focus should be. So, I sat in a boardroom with Dave Ramsey, my husband, and a ton of other leaders in the company. We spent hours going over my background to see how I could best serve the marketplace. In other words, what should my focus, market and message be?

We looked in a few different places. First, we looked at my story growing up with a mother who was scrappy and built a successful business from scratch (a unique experience). Then we looked at my education: I studied business and marketing, and I’m a Certified Business Coach. We also looked at some of my other unique experiences, like how I started a couple of side businesses to help make ends meet. Finally, we looked at my strengths: My natural strengths are in speaking, teaching, writing and coaching people as they step into their God-given dreams.

Can you spot the patterns? Business was all over my background, and when we looked at the marketplace at the time, we saw businesses launching at a crazy rate. The problem was that so many entrepreneurs didn’t actually know how to run a business. They just had great ideas. When we put that all together, here’s what we came up with: There’s a lot of people who need help with business. I am a really good teacher, and I have a background in business. So Business Boutique was born.

Related: Recognizing Your Gifts

Now we have a podcast, a book and an online business training academy. We’ve even created an amazing goal planner, a sold-out event and two courses. But it all started with an idea on what I uniquely brought to the table.

If you take a deep look at your past, experiences and education, I have no doubt you can find something you’re passionate about.

Here are some questions you can ask yourself to get started:

  • What is your story? People are often passionate about something in their history because they’ve lived it.
  • What are your strengths? What comes effortlessly to you? We are naturally more passionate about things we’re good at.
  • What do you get really excited about? What do you get really mad about? When you pay attention to your emotions around an issue, it’s a good indicator you’re passionate about that one thing.

Look for the intersection where your story, your strengths, and what you get excited about meet.

People-Focused Strategy

I believe most of your passions come from within you. But I also believe you can be passionate about just about anything if you choose to be. That’s right! It’s a choice. After all, the difference between something you have to do and something you get to do is just your attitude.

For example, let’s say you have an idea for a business that you’re not sure you’re particularly passionate about. Say your business idea is refinishing furniture, but you wonder how you can be passionate about a table or a chair. Before you quit the idea to find something else, I want you to dig a little deeper. Why? Because I’m willing to bet you can find something within that idea you’re passionate about.

It’s usually the people.

On the other side of every business transaction is a person you’re serving. You’ve improved their life because of your business—yes, because of the table you refinished. When you focus on the person on the other side, the business is no longer about upcycling old furniture, but about helping people make memories with their families. When you look at your business through the lens of the impact you’re making, you can see that your passion is ignited by the people you get to serve.

Related: Excuses Stopping You From Using Your Gifts

Focus on the people. That’s why we go into business in the first place—to make a difference in people’s lives.

God-Focused Strategy

I know this might sound crazy but stay with me here! It doesn’t happen for everyone this way, but for some of us, finding our passion looks like praying about it—asking God or listening to hear what God is trying to tell you. I’ve heard thousands of stories of women who, on the surface, lacked the education, skills or experience to start a business, but they clearly heard God tell them to do it. So they did.

It sounds crazy, but it’s also just the kind of thing God does.

I love Christine Cain’s story of how she started A21. She was walking through an airport when she saw all these posters of women who were missing, likely abducted and forced into human trafficking. She recalls thinking to herself, Someone should do something about this. She quickly realized that someone was her. She was obedient to the voice she heard, and now thousands of women are being saved from human trafficking across the globe.

Related: Use Your Gifts to Make a Difference

God can use any of these three strategies to lead you to find your passion. But whichever strategy you use, I want you to know that God created you on purpose for a purpose, and I can’t wait to watch you step into that.

Building a Business You Love with Amber Lilyestrom

Amber Lilyestrom is a speaker, author, branding strategist, business coach and host of The Amber Lilyestrom Show. She is passionate about helping female entrepreneurs get clarity about who they are and then build businesses to support that message.

Amber spent 10 years working in marketing at the University of New Hampshire. She loved that job and learned a ton, but after conquering one of the most difficult times in her life, she knew there was more to her story. A near-death experience helped her realize there was something missing from her life, which led her to start her own business. This new adventure ignited a fire in her to help other women realize their potential as well.

In this episode, we talk about:

  • Recognizing the signs you’re not working in your passions
  • Living out the life you were created for
  • Fighting for your truth
  • Finding your passion and amplifying it with a business
  • Leaving a corporate job to start your own business

Turning Bad Experiences Into Good Ideas

 

Whatever you’re balancing right now, whether you’re working full-time in your business or working your side hustle with a full-time job, don’t be discouraged by bad experiences. I encounter at least one a week. Don’t we all? But here’s the thing: We don’t have to let them overcome us. Instead, I want to challenge you to take those bad experiences and turn them into great ideas.

Take the time I tried to get a photo of my son with Santa at the mall. What was supposed to be a sweet memory turned into a nightmare that ended with me losing the photo I’d waited hours to get. Instead of allowing that experience to deter me from ever getting a photo with Santa again, I turned it into the now-annual “Shindig With Santa” at our house. I pay a little more to have Santa come to my house where I can invite all my friends and family over to bake cookies and take as many pictures with Santa as they desire.

What bad experience can you turn into a great idea?

#AskChristyWright

On today’s #AskChristyWright segment, we talk about identifying a market for your new business and regaining momentum in your business after maternity leave.

If you have a question, give me a call on my toll-free line at 844.944.1074. You might hear your question on a future episode! 


1:18 The Three Strategies to Find Your Passion

19:04 Building a Business You Love With Amber Lilyestrom

57:00 #AskChristyWright

66:49 Challenge to Turn Your Bad Experiences Into Good Ideas


Resources

Use the code BOOTCAMP when you purchase Business Idea Bootcamp and get the Business Boutique audiobook completely free! Go to BusinessBoutique.com/Bootcamp.

Sponsors

Our friends at Infusionsoft help you manage your customers and your business all in one place. If you’re ready to organize your contacts, automate your emails, generate leads and turn those leads into sales, Infusionsoft can help you! Get started now with a free trial by visiting InfusionsoftNow.com/ChristyFree.

Check out our friends at Volusion. You can set up your online store and start selling your products within minutes. It’s that easy. Sign up for your FREE 14 day trial at Volusion.com/BB.


If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com.

New podcast episodes are available every other week.

Jan 8, 2019

Here’s the truth about money: The more you have, the more impact you can make. So why wouldn’t you want to make a million dollars in your business?

Well, for many of you, it boils down to what you believe.

So much of what I teach you is to believe. Believe in yourself, believe that you can do the thing, and believe that God put that dream in your heart for a reason.

Remember when you were a kid and you believed? Maybe you believed in Santa, the tooth fairy, the Easter Bunny, even flying reindeer. You believed you could be anything you wanted to be. You believed anything was possible. Maybe you even believed you would be a millionaire when you grew up.

But something has changed since then. Something happened as we grew up and became more reasonable and more logicalwe stopped believing.

At some point in your journey, whether you realized it or not, you stopped believing and you settled. You probably thought, Well, I’m not going to dream too big because I don’t want to end up disappointed.

If you don’t believe something is possible, you’re never going to try.

When you set goals for your business, you also create a plan to achieve them. It’s the same with being a millionaire. If you set a goal of becoming a millionaire, you have to create a plan to make it happen. It’s as easy as that.

You have to be careful of the words you tell yourself. When you hear those negative thoughts in your head saying, I’m not enough, you just need to have a positive thought prepared to tell yourself, I am enough. I got this.

Related: Ep. 58 — Perseverance in Your Business: How to Keep Going When You Want to Give Up

Working Through All the Feelings About Wealth

We all have perceptions of what we think it takes to be wealthy. We even have perceptions of what we think it means to be wealthy.

Should I feel guilty for having money? No! Is it even okay to have wealth? Yes! Yes, it is okay to have wealth! Listen, when God blesses you with His resources, it is up to you to steward these resources well, and He will bless you with more. Imagine the impact you could make if you had an abundance of resources.

The bottom line is that you need to be a good and faithful servant of God’s resources. Imagine being able to give like never before and change your family tree. Now that right there is what it’s all about.

Building wealth in a smart way, slow and steady, for the right reasons is the way to go, and you can do this. Don’t get me wrong: It’s okay to enjoy nice things. There is nothing wrong with that. But the true joy in building your wealth comes from being able to give generously and leave a legacy for your family.

Related: How to Set Prices

How to Make a Million Dollars in Your Business with Chris Hogan

Chris Hogan is the national best-selling author of Retire Inspired, host of The Chris Hogan Show, fellow team member here at Ramsey Solutions and last but not least, my good friend.

So, before we get started, let me tell you a little about Chris. You know those people that walk in the room and just own it? The people that have everyone’s attention because you just feel their presence? That’s Chris Hogan. It’s more than his booming voice that commands attention. It’s his contagious passion to help people understand how to build wealth and live the life they’ve always wanted. To say he gets people fired up is a huge understatement.

So, in this episode, Chris Hogan and I are going to get you to believe again. Because you may not realize it, but you already have exactly what you need to make a million dollars in your business.

The Largest Study Ever Done on How to Make a Million Dollars

Steve Jobs once said, “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.”(1) But don’t just take Steve Jobs’ word for it—the research backs it up.

In the largest study ever done on millionaires, Chris Hogan and his team found that 93% of millionaires say they got there from hard work.

Millionaires have learned that hard work matters more than the size of your paycheck, where (or if!) you went to college and what kind of family you were born into. Y’all, this is exciting stuff. I can’t wait for you to hear exactly how to become a millionaire. You’re going to be blown away at just how attainable this really is!

Remember, it doesn’t matter where you came from. It matters where you’re going. Regardless of the situation you were born into, regardless of the job you have, you can make the decision today to become a millionaire. If you’d like to get a quick look at where you stand today and what it will take for you to become a millionaire, check out Chris’s free net worth calculator.

Chris Hogan is going to give you so much great information in this episode, and you can find out even more in his brand-new book Everyday Millionaires: How Ordinary People Built Wealth—and How You Can Too.

In this episode, Chris Hogan and I will discuss:

  • Building wealth and why it’s important
  • Why it isn’t selfish to put money aside for your future—it’s smart
  • Why becoming a millionaire feels impossible, and why that’s a myth
  • The real traits, qualities and job titles of everyday millionaires
  • The #1 thing everyday millionaires did to accumulate wealth
  • How you can make a million dollars with your business

And y’all, as business owners, you’re already ahead of the curve on this. 96% of millionaires say they enjoyed what they did as their career. Look at that! There really is something to this whole “make money doing what you love” thing.

As an entrepreneur, there is really no limit to your earning potential, because you get to decide—with your efforts and your actions—how much you make!

#AskChristyWright

Chris Hogan is sticking around for our Q&A segment. He’ll answer questions about how to get your spouse on board with your business and how to get on the same financial page as your spouse to make a plan for your future.

This man is full of wisdom and laughs, so you don’t want to miss it. By the end of this episode, you will be confident in your ability to make a million dollars with your business.

Give me a call on my toll-free line at 844.944.1074. You might hear your question on a future episode!


1:22 Working Through All the Feelings About Wealth

14:42 How to Make a Million Dollars in Your Business with Chris Hogan

39:35 #AskChristyWright

51:25 Encouragement to Dream Big


Resources

Chris Hogan's new book, Everyday Millionaires: How Ordinary People Built Wealth—and How You Can Too is available now! Use the code BBWEALTH at checkout to receive a bonus Business Boutique podcast episode with Chris Hogan where we talk about 7 Mistakes That Could Keep You From Becoming a Millionaire. Order Everyday Millionaires at ChrisHogan360.com.

Sponsors

Our friends at Infusionsoft help you manage your customers and your business all in one place. If you’re ready to organize your contacts, automate your emails, generate leads and turn those leads into sales, Infusionsoft can help you! Get started now with a free trial by visiting InfusionsoftNow.com/ChristyFree.

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If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com.

New podcast episodes are available every other week.

Jan 2, 2019

Happy New Year, y’all! Let’s kick the year off right with this special episode!

January is the time of year when you get a fresh start and a clean slate. And it’s the perfect time to set goals! Goal setting is not only important for your business; it’s also important for every other area of your life, like personal finances. Getting on a budget and getting out of debt are especially important!

In this episode, I share my story about how I got fed up with debt and worked hard to pay it off. Doing this had a huge impact on my life and my family’s life, which is why I want to help you find the same financial freedom and hope that I found.

You’ll also hear from Dave Ramsey, America’s trusted voice on money. Dave has helped millions of people take control of their money and change their family tree. And I can’t wait for you to hear a full lesson from Financial Peace University, his proven plan to winning with money!

Imagine the impact you could make on your family, in your community, or even in your business if you didn’t have to worry about debt.

I hope you enjoy this special episode. This information is so valuable and I’m excited to share it with you. 2019 is going to be the year you take control of your money, your life, and your business. You’ve got this!


Financial Peace University Special Offer

Ready to get started? Click here to order today and get a free audiobook download of The Total Money Makeover, Dave’s #1 best-selling book.


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