It's the most wonderful time of the year! If you're a product-based business, the majority of your sales are going to come in during the fourth quarter. So I'll talk about the importance of working ahead, setting your holiday sales goals, and communicating with your customer during this busy season. And I have an extra special holiday treat for you. The creators of The Elf on the Shelf, Christa Pitts and Chanda Bell, are here to talk about how they turned a sweet little family tradition into a nationally recognized brand. They'll cover everything from those first small steps and decisions made toward starting their business, to tips on how to make your product or experience stand out in the marketplace. We'll also hear from social media expert Amy Porterfield! She has awesome advice on how to choose which social media platforms to invest the most time in for your business. 0:56 How to Maximize your Sales this Christmas and Take Them Into the New Year 10:11 Interview with Christa Pitts and Chanda Bell 38:29 Interview excerpt with Amy Porterfield 48:12 Homework -- Download your free Holiday Survival Guide in the show notes to this episode at BusinessBoutique.com/podcast. If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com. New podcast episodes are available every other week.