I recently read that over 50 million businesses use Facebook Pages to connect with their customers.(1)
These business are tapping into something powerful. They understand the value of connecting with their customers directly and using social media followers to build and expand their brand. In essence, they understand the importance of a building a tribe—a group of people who love you, are loyal to your brand, and who trust you.
Your tribe is made up of the people who buy your product when you launch a pre-sale. They are the first people to mention your name (or better yet, give someone your business card) to refer your service. Your tribe is bought into your business because they’re bought into you and what you stand for.
One of the best ways to build a tribe is to provide a place for them to connect and engage with you and your brand. Social media provides you with the space to build a relationship with your customers, make a personal impact, and ultimately make money.
This isn’t strictly a numbers game. My friend Rachel Hollis once said, “5,000 dedicated social media followers are way better than having millions and millions.” It doesn’t matter how many social media followers you have—if they don’t trust you, they aren’t going to buy from you.
People buy from those they know, like and trust. So, it’s pretty important to build trust with your tribe of social media followers.
Related : How to Sell Without Feeling Slimy
But how do we get people to trust our brand or business?
One of my favorite examples of a brand that has built trust is our company, Ramsey Solutions.
Dave Ramsey grew this business and brand over decades through personal connection. About six years ago, he realized he needed to start thinking about the future and the succession of his company. From the very beginning, it had been just him. But he realized that if he wanted to take it to the next level and scale beyond himself, he needed to make a few changes. He knew that the best brands build trust. And the best way to build trust is through people.
Brands don’t change people, people change people. He realized we needed more people who could take more messages into more markets. That’s how the Ramsey Personalities were born!
For more than 25 years, Dave Ramsey has been building trust with his tribe—one person at a time.
The same can be true for you and me. If you want to make an impact, and if you want to make money, you need to build trust.
I personally feel so connected to all of my social media followers. We may have never met, but I pride myself on the fact that I know you trust me. I have read so many comments on my social media posts and met so many people in grocery stores, airports, and book signings who say, “I feel like we’re best friends.”
Y’all, that’s important to me.
I want you to feel like you know me. That you relate with me. That I get you. (Because I do!) Business Boutique has grown as I’ve expanded the number of people in our tribe who genuinely know, like and trust me.
In this episode, I want to help you connect and engage with your social media followers in a way that builds trust.
We’re going to discuss:
Building trust with your social media followers is no different than building trust with any other person in your life. That’s why I’m going to give you five tips to help you build trust that will impact your social media followers and, ultimately, your bottom line!
Jennifer Allwood is a powerhouse business coach for creative business owners and host of The Jennifer Allwood Show Podcast.
She has an infectious enthusiasm for helping like-minded creative women build their social media followers and turn their talents and hobbies into lucrative online businesses.
Jennifer has built an incredible social media following and has a gift for creating relationships and showing up for each and every one of them.
I met Jennifer Allwood at a Business Boutique event and am thrilled that she will be a breakout speaker at our fall 3-Day Business Boutique Event!
In this episode, Jennifer Allwood and I talk about:
Cathy Heller is a songwriter and host of the Don’t Keep Your Day Job Podcast where she offers tools and insights to help people find a sense of purpose and make a living doing what they love.
She made her mark in the music world by licensing her songs to film, TV and ads. Cathy also started her own licensing company where she pitches other artists.
By mixing her successful licensing career experience with her passion for helping people turn their passions into profits, Cathy created a music licensing course for artists.
In this episode, Cathy Heller and I talk about:
Related: How to Make the Most of Social Media
1:35 Building Trust with Your Tribe on Social Media
22:15 Interview with Jennifer Allwood
54:22 Interview with Cathy Heller
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If you have a success story you would like to share with the Business Boutique community, email me at firstname.lastname@example.org.
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